Contemporary radio programming strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hillsdale, N.J. [u.a.]
Lawrence Erlbaum Associates, Publ.
1990
|
| Schriftenreihe: | Communication textbook series : Broadcasting
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 211 S. Ill., graph. Darst. |
| ISBN: | 0805806644 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contemporary Radio Programming Strategies
David T MacFarland
A Q Miller School of Journalism
and Mass Communications
Kansas State University
ISA LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS
1990 Hillsdale, New Jersey Hove and London
Contents
Acknowledgments xiii
Chapter 1
An Overview of the Book 1
What the Tide Means 1
What This Book Offers Z
Organization of the Book 4
Major Points 5
PARTI
RADIO S ARENA, ATTRIBUTES, AND AUDIENCES
Chapter 2
Radio s Arena
What Business Is Radio In? 9
Radio Is Not in the Radio Business 10
Choosing Radio 11
Consistency 13
The Challenge of Change 15
Major Points 21
vu
via CONTENTS
Chapter 3
Radio s Attributes 23
What Does Radio Do? 23
Mendelsohn: The Positive Values
of Mass Entertainment 23
Stephenson: The Pleasures of Play 26
What Radio Does Best 28
Lessons About Entertainment Values
From Computer Games 30
Major Points 33
Chapter 4
What Radio Audiences Want
Fantasies and Daydreams 34
Pleasure as Product, Not Byproduct
Body Rhythms 41
Structure 44
Appeals 45
Other Audience Needs and Desires
The Flow Experience 51
Major Points 53
PART II
FORMATS, SOUNDSCAPES, AND VOICES
Chapter 5
Format Structure and Management 57
A Brief History of Radio
Music Formats 57
Program Innovation 67
Special Problems of Automated
Stations 72
The Primary Tasks 75
Major Points 80
CONTENTS ix
Chapter 6
The Structure and Appeal ofAcoustic Space 82
The Listening Environment 82
A Sense of Place
in Acoustic Space 87
Rate 90
Major Points £3
Chapter 7
Air Personality: The Structure
of Spoken Gesture 94
The Challenge of Radio Performance
in a Visual Era 94
Needing Arthur Godfrey Again 96
Emulate the Analysis,
Not Necessarily the Style 97
The Announcer As Ideal Mate 102
Announcers As Actors 105
The Wednesday Afternoon Format 105
Talk About the Community s Stories 108
Major Points 111
PART III
MUSIC PROGRAMMING
Chapter 8
The Appeals of Radio Music 115
Song Popularity 115
Research on How and Why
Music Affects Us 121
The Physical Appeals
of Radio Music 127
Major Points 128
X CONTENTS
Chapter 9
Music Moods Research 130
Rhythm, Melody, Pitch, and Novelty 130
Mendelsohn s Music Moods Research 134
Clynes Music Moods Research 137
Major Points 142
Chapter 10
The Components of a Mood-Evoking
Music Progression 144
Music Presentation Based
on Mood Needs 145
Time 147
Aristotelian Structure
and the Popular Song 149
Space 154
Force 158
Lyrics 160
The Time/Space/Force
Components of Radio Mood 162
Major Points 163
Chapter 11
Factors in MOST-Mood-Oriented Selection
Testing 165
Time (Song Rhythms) 166
Using Clynes Terms to Select
Airplay Music 167
Space (Involvement Factors) 174
Force (Acceptance Factor) 175
Special Considerations 177
Major Points 184
CONTENTS xi
Chapter 12
Factors in MEMO-Mood-Evoking Music
Order 186
Composite Mood Curve 189
Continuation 195
Popularity 195
Using the CMC for Other Elements 196
Major Points 197
Chapter 13
Toward MERIT 199
Should Radio Lead
or Follow Society? 199
A Glimpse of What MERIT Might Be:
Mood-Evoking Respondent-
Interactive-Tracking ZOO
Major Points ZOZ
Index 204
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:24:25Z |
| institution | BVB |
| isbn | 0805806644 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003196641 |
| oclc_num | 19975548 |
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| physical | XIV, 211 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Lawrence Erlbaum Associates, Publ. |
| record_format | marc |
| series2 | Communication textbook series : Broadcasting |
| spelling | MacFarland, David T. Verfasser aut Contemporary radio programming strategies David T. MacFarland Hillsdale, N.J. [u.a.] Lawrence Erlbaum Associates, Publ. 1990 XIV, 211 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication textbook series : Broadcasting Radio programs Planning Rundfunkprogramm (DE-588)4050981-3 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Rundfunkprogramm (DE-588)4050981-3 s Planung (DE-588)4046235-3 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003196641&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | MacFarland, David T. Contemporary radio programming strategies Radio programs Planning Rundfunkprogramm (DE-588)4050981-3 gnd Planung (DE-588)4046235-3 gnd |
| subject_GND | (DE-588)4050981-3 (DE-588)4046235-3 |
| title | Contemporary radio programming strategies |
| title_auth | Contemporary radio programming strategies |
| title_exact_search | Contemporary radio programming strategies |
| title_full | Contemporary radio programming strategies David T. MacFarland |
| title_fullStr | Contemporary radio programming strategies David T. MacFarland |
| title_full_unstemmed | Contemporary radio programming strategies David T. MacFarland |
| title_short | Contemporary radio programming strategies |
| title_sort | contemporary radio programming strategies |
| topic | Radio programs Planning Rundfunkprogramm (DE-588)4050981-3 gnd Planung (DE-588)4046235-3 gnd |
| topic_facet | Radio programs Planning Rundfunkprogramm Planung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003196641&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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