Keeping the corporate image: public relations and business, 1900 - 1950
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Greenwich, Con.
JAI Pr.
1979
|
| Schriftenreihe: | Industrial development and the social fabric
3. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 213 - 227 |
| Beschreibung: | XX, 233 S. |
| ISBN: | 0892320958 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
KEEPING THE CORPORATE IMAGE:
PUBLIC RELATIONS AND BUSINESS, 1900-1950
BY RICHARD S. TEDLOW GRADUATE SCHOOL OF BUSINESS ADMINISTRATION HARVARD
UNIVERSITY
AI JAI PRESS INC.
GREENWICH, CONNECTICUT
IMAGE 2
CONTENTS
LIST OF TABLES ACKNOWLEDGMENTS PREFACE
LX XL
XZLL
I BUSINESSMEN AND PUBLIC OPINION: THE BACKGROUND OF
MODERN CORPORATE PUBLIC RELATIONS
11 UP FROM PRESS AGENTRY 25
111 THE NATIONAL ASSOCIATION OF MANUFACTURERS AND PUBLIC RELATIONS
DURING THE NEW DEAL 59
IV THE FIGHT FOR PUBLIC OPINION 81
V PUBLIC RELATIONS DURING WORLD WAR 11 111
VI EXPANSION AND ATTEMPTS AT PROFESSIONALIZATION 149
VII THE PUBLIC RELATIONS OF PUBLIC RELATIONS 169
VIII CONCLUSIONS 193
BIBLIOGRAPHY 213
INDEX 229
VII
IMAGE 3
LIST RF TABLES
1. PUBLIC RELATIONS EXPENDITURES OF SEIECTED CORNPANIES HORN 1947 TO
1951 152
2. MEDIA USED BY PUBLIC RELATIONS DEPARTRNENTS OF SELECTED CORNPANIESIN
1951 153
3. TARGETS OI CORNPANIES WITH PUB1IC RELATIONS CONCENTRATING ON SPECIFIC
AUDIENCES IN 1951 154
IX
|
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| dewey-full | 659.20973 659.2/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| era | Geschichte 1900-1950 gnd |
| era_facet | Geschichte 1900-1950 |
| format | Thesis Book |
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| id | DE-604.BV005149355 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:23:51Z |
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| isbn | 0892320958 |
| language | English |
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| series2 | Industrial development and the social fabric |
| spelling | Tedlow, Richard S. Verfasser aut Keeping the corporate image public relations and business, 1900 - 1950 Richard S. Tedlow Greenwich, Con. JAI Pr. 1979 XX, 233 S. txt rdacontent n rdamedia nc rdacarrier Industrial development and the social fabric 3. Literaturverz. S. 213 - 227 Teilw. zugl.: New York, Columbia Univ., Diss. Geschichte 1900-1950 gnd rswk-swf Entreprises - Relations publiques Publicité - États-Unis Relations publiques - États-Unis Corporations Public relations Public relations United States Publicity United States Öffentlichkeit (DE-588)4043183-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content USA (DE-588)4078704-7 g Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte 1900-1950 z DE-604 Öffentlichkeit (DE-588)4043183-6 s Industrial development and the social fabric 3. (DE-604)BV000011852 3 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003173592&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tedlow, Richard S. Keeping the corporate image public relations and business, 1900 - 1950 Industrial development and the social fabric Entreprises - Relations publiques Publicité - États-Unis Relations publiques - États-Unis Corporations Public relations Public relations United States Publicity United States Öffentlichkeit (DE-588)4043183-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title | Keeping the corporate image public relations and business, 1900 - 1950 |
| title_auth | Keeping the corporate image public relations and business, 1900 - 1950 |
| title_exact_search | Keeping the corporate image public relations and business, 1900 - 1950 |
| title_full | Keeping the corporate image public relations and business, 1900 - 1950 Richard S. Tedlow |
| title_fullStr | Keeping the corporate image public relations and business, 1900 - 1950 Richard S. Tedlow |
| title_full_unstemmed | Keeping the corporate image public relations and business, 1900 - 1950 Richard S. Tedlow |
| title_short | Keeping the corporate image |
| title_sort | keeping the corporate image public relations and business 1900 1950 |
| title_sub | public relations and business, 1900 - 1950 |
| topic | Entreprises - Relations publiques Publicité - États-Unis Relations publiques - États-Unis Corporations Public relations Public relations United States Publicity United States Öffentlichkeit (DE-588)4043183-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Entreprises - Relations publiques Publicité - États-Unis Relations publiques - États-Unis Corporations Public relations Public relations United States Publicity United States Öffentlichkeit Öffentlichkeitsarbeit Unternehmen USA Hochschulschrift |
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