APA (7th ed.) Citation

Rodgers, B., & Shoock, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization (1. ed.). Harper & Row.

Chicago Style (17th ed.) Citation

Rodgers, Buck, and Robert L. Shoock. The IBM Way: Insights into the World's Most Successful Marketing Organization. 1. ed. New York u.a: Harper & Row, 1986.

MLA (9th ed.) Citation

Rodgers, Buck, and Robert L. Shoock. The IBM Way: Insights into the World's Most Successful Marketing Organization. 1. ed. Harper & Row, 1986.