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The IBM way: insights into the world's most successful marketing organization

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Bibliographische Detailangaben
Hauptverfasser:	Rodgers, Buck (VerfasserIn), Shoock, Robert L. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York u.a. Harper & Row 1986
Ausgabe:	1. ed.
Schlagworte:	IBM Deutschland GmbH IBM Corporation Organisation Marketing Management IBM > Marke Fallstudiensammlung
Beschreibung:	XIV, 235 S.
ISBN:	0060155221

Internformat

MARC


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Datensatz im Suchindex

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discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
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genre_facet	Fallstudiensammlung
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indexdate	2024-07-09T16:23:46Z
institution	BVB
isbn	0060155221
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003170500
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physical	XIV, 235 S.
publishDate	1986
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publisher	Harper & Row
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spelling	Rodgers, Buck Verfasser aut The IBM way insights into the world's most successful marketing organization F. G. "Buck" Rodgers with Robert L. Shook 1. ed. New York u.a. Harper & Row 1986 XIV, 235 S. txt rdacontent n rdamedia nc rdacarrier IBM Deutschland GmbH (DE-588)5205397-0 gnd rswk-swf IBM Corporation (DE-588)1042-X gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf IBM Marke (DE-588)4129657-6 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content IBM Marke (DE-588)4129657-6 s Marketing (DE-588)4037589-4 s DE-604 IBM Corporation (DE-588)1042-X b Organisation (DE-588)4043774-7 s 2\p DE-604 Management (DE-588)4037278-9 s 3\p DE-604 IBM Deutschland GmbH (DE-588)5205397-0 b 4\p DE-604 Shoock, Robert L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rodgers, Buck Shoock, Robert L. The IBM way insights into the world's most successful marketing organization IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd Organisation (DE-588)4043774-7 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd IBM Marke (DE-588)4129657-6 gnd
subject_GND	(DE-588)5205397-0 (DE-588)1042-X (DE-588)4043774-7 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4129657-6 (DE-588)4522595-3
title	The IBM way insights into the world's most successful marketing organization
title_auth	The IBM way insights into the world's most successful marketing organization
title_exact_search	The IBM way insights into the world's most successful marketing organization
title_full	The IBM way insights into the world's most successful marketing organization F. G. "Buck" Rodgers with Robert L. Shook
title_fullStr	The IBM way insights into the world's most successful marketing organization F. G. "Buck" Rodgers with Robert L. Shook
title_full_unstemmed	The IBM way insights into the world's most successful marketing organization F. G. "Buck" Rodgers with Robert L. Shook
title_short	The IBM way
title_sort	the ibm way insights into the world s most successful marketing organization
title_sub	insights into the world's most successful marketing organization
topic	IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd Organisation (DE-588)4043774-7 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd IBM Marke (DE-588)4129657-6 gnd
topic_facet	IBM Deutschland GmbH IBM Corporation Organisation Marketing Management IBM Marke Fallstudiensammlung
work_keys_str_mv	AT rodgersbuck theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization AT shoockrobertl theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization

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