Public relations: strategies and tactics
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, N.Y. u.a.
Harper & Row
1986
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 616 - 630 |
| Beschreibung: | XXVI, 645 S. Ill. |
| ISBN: | 0060401761 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005140097 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920527s1986 a||| |||| 00||| eng d | ||
| 020 | |a 0060401761 |9 0-06-040176-1 | ||
| 035 | |a (OCoLC)12315614 | ||
| 035 | |a (DE-599)BVBBV005140097 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-188 | ||
| 050 | 0 | |a HM263 | |
| 082 | 0 | |a 659.2 |2 19 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Wilcox, Dennis L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Public relations |b strategies and tactics |c Dennis L. Wilcox ; Phillip H. Ault ; Warren K. Agee |
| 264 | 1 | |a New York, N.Y. u.a. |b Harper & Row |c 1986 | |
| 300 | |a XXVI, 645 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 616 - 630 | ||
| 650 | 7 | |a Entreprises - Relations publiques |2 ram | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Public relations |z United States | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Strategie |0 (DE-588)4057952-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Ault, Phillip H. |e Verfasser |4 aut | |
| 700 | 1 | |a Agee, Warren K. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003165034 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804119277897252865 |
|---|---|
| any_adam_object | |
| author | Wilcox, Dennis L. Ault, Phillip H. Agee, Warren K. |
| author_facet | Wilcox, Dennis L. Ault, Phillip H. Agee, Warren K. |
| author_role | aut aut aut |
| author_sort | Wilcox, Dennis L. |
| author_variant | d l w dl dlw p h a ph pha w k a wk wka |
| building | Verbundindex |
| bvnumber | BV005140097 |
| callnumber-first | H - Social Science |
| callnumber-label | HM263 |
| callnumber-raw | HM263 |
| callnumber-search | HM263 |
| callnumber-sort | HM 3263 |
| callnumber-subject | HM - Sociology |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)12315614 (DE-599)BVBBV005140097 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01542nam a2200457 c 4500</leader><controlfield tag="001">BV005140097</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1986 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0060401761</subfield><subfield code="9">0-06-040176-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)12315614</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005140097</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HM263</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilcox, Dennis L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public relations</subfield><subfield code="b">strategies and tactics</subfield><subfield code="c">Dennis L. Wilcox ; Phillip H. Ault ; Warren K. Agee</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, N.Y. u.a.</subfield><subfield code="b">Harper & Row</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 645 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 616 - 630</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Entreprises - Relations publiques</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategie</subfield><subfield code="0">(DE-588)4057952-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ault, Phillip H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Agee, Warren K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003165034</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV005140097 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:38Z |
| institution | BVB |
| isbn | 0060401761 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003165034 |
| oclc_num | 12315614 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-188 |
| physical | XXVI, 645 S. Ill. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser aut Public relations strategies and tactics Dennis L. Wilcox ; Phillip H. Ault ; Warren K. Agee New York, N.Y. u.a. Harper & Row 1986 XXVI, 645 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 616 - 630 Entreprises - Relations publiques ram Relations publiques Public relations Public relations United States Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf USA Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategie (DE-588)4057952-9 s 1\p DE-604 Ault, Phillip H. Verfasser aut Agee, Warren K. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilcox, Dennis L. Ault, Phillip H. Agee, Warren K. Public relations strategies and tactics Entreprises - Relations publiques ram Relations publiques Public relations Public relations United States Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategie (DE-588)4057952-9 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4057952-9 |
| title | Public relations strategies and tactics |
| title_auth | Public relations strategies and tactics |
| title_exact_search | Public relations strategies and tactics |
| title_full | Public relations strategies and tactics Dennis L. Wilcox ; Phillip H. Ault ; Warren K. Agee |
| title_fullStr | Public relations strategies and tactics Dennis L. Wilcox ; Phillip H. Ault ; Warren K. Agee |
| title_full_unstemmed | Public relations strategies and tactics Dennis L. Wilcox ; Phillip H. Ault ; Warren K. Agee |
| title_short | Public relations |
| title_sort | public relations strategies and tactics |
| title_sub | strategies and tactics |
| topic | Entreprises - Relations publiques ram Relations publiques Public relations Public relations United States Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategie (DE-588)4057952-9 gnd |
| topic_facet | Entreprises - Relations publiques Relations publiques Public relations Public relations United States Öffentlichkeitsarbeit Strategie USA |
| work_keys_str_mv | AT wilcoxdennisl publicrelationsstrategiesandtactics AT aultphilliph publicrelationsstrategiesandtactics AT ageewarrenk publicrelationsstrategiesandtactics |