Marketing: strategic foundations
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1985
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XXII, 881, 22 S. Ill., graph. Darst. |
| ISBN: | 0256028435 |
Staff View
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| id | DE-604.BV005140039 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:38Z |
| institution | BVB |
| isbn | 0256028435 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003164979 |
| oclc_num | 12583642 |
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| physical | XXII, 881, 22 S. Ill., graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Busch, Paul S. Verfasser (DE-588)170465853 aut Marketing strategic foundations Paul S. Busch ; Michael J. Houston Homewood, Ill. Irwin 1985 XXII, 881, 22 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Houston, Michael J. Verfasser aut |
| spellingShingle | Busch, Paul S. Houston, Michael J. Marketing strategic foundations Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Marketing strategic foundations |
| title_auth | Marketing strategic foundations |
| title_exact_search | Marketing strategic foundations |
| title_full | Marketing strategic foundations Paul S. Busch ; Michael J. Houston |
| title_fullStr | Marketing strategic foundations Paul S. Busch ; Michael J. Houston |
| title_full_unstemmed | Marketing strategic foundations Paul S. Busch ; Michael J. Houston |
| title_short | Marketing |
| title_sort | marketing strategic foundations |
| title_sub | strategic foundations |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisches Management |
| work_keys_str_mv | AT buschpauls marketingstrategicfoundations AT houstonmichaelj marketingstrategicfoundations |