Marketing: strategic foundations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1985
|
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXII, 881, 22 S. Ill., graph. Darst. |
| ISBN: | 0256028435 |
Internformat
MARC
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| 100 | 1 | |a Busch, Paul S. |e Verfasser |0 (DE-588)170465853 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b strategic foundations |c Paul S. Busch ; Michael J. Houston |
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1985 | |
| 300 | |a XXII, 881, 22 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Houston, Michael J. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804119277305856000 |
|---|---|
| any_adam_object | |
| author | Busch, Paul S. Houston, Michael J. |
| author_GND | (DE-588)170465853 |
| author_facet | Busch, Paul S. Houston, Michael J. |
| author_role | aut aut |
| author_sort | Busch, Paul S. |
| author_variant | p s b ps psb m j h mj mjh |
| building | Verbundindex |
| bvnumber | BV005140039 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 610 |
| ctrlnum | (OCoLC)12583642 (DE-599)BVBBV005140039 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005140039 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:38Z |
| institution | BVB |
| isbn | 0256028435 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003164979 |
| oclc_num | 12583642 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-355 DE-BY-UBR DE-188 |
| physical | XXII, 881, 22 S. Ill., graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Busch, Paul S. Verfasser (DE-588)170465853 aut Marketing strategic foundations Paul S. Busch ; Michael J. Houston Homewood, Ill. Irwin 1985 XXII, 881, 22 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Houston, Michael J. Verfasser aut |
| spellingShingle | Busch, Paul S. Houston, Michael J. Marketing strategic foundations Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Marketing strategic foundations |
| title_auth | Marketing strategic foundations |
| title_exact_search | Marketing strategic foundations |
| title_full | Marketing strategic foundations Paul S. Busch ; Michael J. Houston |
| title_fullStr | Marketing strategic foundations Paul S. Busch ; Michael J. Houston |
| title_full_unstemmed | Marketing strategic foundations Paul S. Busch ; Michael J. Houston |
| title_short | Marketing |
| title_sort | marketing strategic foundations |
| title_sub | strategic foundations |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisches Management |
| work_keys_str_mv | AT buschpauls marketingstrategicfoundations AT houstonmichaelj marketingstrategicfoundations |