Communication graphics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1986
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 322 S. zahlr. Ill., graph. Darst. |
| ISBN: | 013153792X |
Internformat
MARC
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| 245 | 1 | 0 | |a Communication graphics |
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1986 | |
| 300 | |a XIII, 322 S. |b zahlr. Ill., graph. Darst. | ||
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| 650 | 4 | |a Arts graphiques | |
| 650 | 4 | |a Communication - Méthodes graphiques | |
| 650 | 4 | |a Industries graphiques | |
| 650 | 4 | |a Édition | |
| 650 | 4 | |a Communication |x Graphic methods | |
| 650 | 4 | |a Editing | |
| 650 | 4 | |a Graphic arts | |
| 650 | 4 | |a Printing | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Preface xi GRAPHIC COMMUNICATION: Where we ve been. Where we are. Where we re going 1 Historic Highlights 1 Graphic Communication Today 8 THE DESIGN PROCESS: Planning for Visual Impact 11 Introduction 11 What Is Graphic Communication? 11 Beginning the Design Process 12 Identifying Audiences 12 Determining Appropriate Visual Structure 13 Some Tips from the Theorists 13 The Path to a Design Decision 15 TYPOGRAPHIC IMAGES: The Fundamental Graphics Tools 17 Introduction 17 Why Is It Important to Know Type? 17 Selecting the Right Typeface 17 The Fundamental Elements of Typefaces 19 Measuring Type Accurately 21 How to Determine Point Size of Type 22 Type Design Goes Modern 24 Why Classify Type? 24 A Four-Group Type Classification System 26 Using the Classification System 33 Selecting Typefaces 33 Additional Resources 34 TYPOGRAPHY: From Simple Symbols to Professional Messages 35 Introduction 35 Why Typeset at All? 35 The Dimensions of Typography 36 Contrast Variables 36 V
viii CONTENTS PRINTING PROCESSES: Reproduction Methods for Commercial arid Publications Work 197 Introduction 197 Differences in Printing Processes 198 OFFSET LITHOGRAPHY 198 Image Assembly 199 Offset Presses 201 Nonsimultaneous Perfecting 207 What Is Printed by Offset 210 Identifying the Offset Image 210 LETTERPRESS PRINTING 218 Types of Letter Presses—Platen, Cylinder, Rotary 222 What Is Printed by Letterpress 224 Identifying the Letterpress Image 224 GRAVURE PRINTING 225 The Press Unit 228 Identifying the Gravure Image 228 SPECIALIZED PROCESSES 229 Screen Printing 229 Flexography 235 Indirect Relief (Dry Offset or Letterset) 235 THREE-DIMENSIONAL PRINTING AND CONVERSION PROCESSES 236 Steel Engraving 236 Thermography 236 Embossing 236 Foil Stamping 237 Die-Cutting 238 On-Press Scoring, Perforating, and Numbering 239 COLOR IN GRAPHICS: Bringing Realism and Excitement to the Printed Page 240 Introduction 240 The Meaning of Color 240 Color Basics 241 Using Color Theory 241 Types of Color Printing 242 Flat Color 242 Color Separation by Scanner 243 Image Control 244 Color Control in Printing 245 Popular Color Effects 245 Manufactured Color 246 Electronic Color Preparation 246 Previsualizing Color 246 Color Proofing Methods 247 Industry Standards 250 PAPER AND INK: Choosing the Appropriate Message Bearers 251 Introduction 251 How Paper Is Made 251 The Mechanical Process 252 The Chemical Process 252 The Paper Machine 252 Characteristics of Paper 253 Printing Paper Grades 259 Relating Paper Size to Job Format 261 Choosing an Appropriate Paper 263 Tips on Selecting Paper 266
Printing Inks 267 Basic Ingredients of Ink 268 Problems Related to Ink 269 New Developments 271 BINDERY AND FINISHING: Customizing the Visual Presentation 272 Introduction 272 Prepress Operations 272 Planning 272 Formats 273
IX CONTENTS Standard Paper Sizes and Formats 275 Postpress Operations 284 Imposition 281 THE PROFESSIONAL INTERFACE: Controlling Costs and Quality Through Communication 290 Introduction 290 Establishing a Professional Relationship 290 Protecting Your Printing Budget 292 Conclusion 299 APPENDIX A: Selected Display Alphabets 300 APPENDIX B: Per-Pica Character Counts for Fifty Popular Type Styles 308 APPENDIX C: Selected Soprces of Information on Communication Graphics and Publications Design GLOSSARY 311 SELECTED BIBLIOGRAPHY INDEX 318 317 310
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| id | DE-604.BV005139681 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:37Z |
| institution | BVB |
| isbn | 013153792X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003164652 |
| oclc_num | 12134788 |
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| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XIII, 322 S. zahlr. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Crow, Wendell C. Verfasser aut Communication graphics Englewood Cliffs, N.J. Prentice-Hall 1986 XIII, 322 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Arts graphiques Communication - Méthodes graphiques Industries graphiques Édition Communication Graphic methods Editing Graphic arts Printing Kommunikation (DE-588)4031883-7 gnd rswk-swf Grafik (DE-588)4021845-4 gnd rswk-swf Grafik (DE-588)4021845-4 s Kommunikation (DE-588)4031883-7 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003164652&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Crow, Wendell C. Communication graphics Arts graphiques Communication - Méthodes graphiques Industries graphiques Édition Communication Graphic methods Editing Graphic arts Printing Kommunikation (DE-588)4031883-7 gnd Grafik (DE-588)4021845-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4021845-4 |
| title | Communication graphics |
| title_auth | Communication graphics |
| title_exact_search | Communication graphics |
| title_full | Communication graphics |
| title_fullStr | Communication graphics |
| title_full_unstemmed | Communication graphics |
| title_short | Communication graphics |
| title_sort | communication graphics |
| topic | Arts graphiques Communication - Méthodes graphiques Industries graphiques Édition Communication Graphic methods Editing Graphic arts Printing Kommunikation (DE-588)4031883-7 gnd Grafik (DE-588)4021845-4 gnd |
| topic_facet | Arts graphiques Communication - Méthodes graphiques Industries graphiques Édition Communication Graphic methods Editing Graphic arts Printing Kommunikation Grafik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003164652&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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