Holdings: Contemporary advertising

Contemporary advertising:

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Bibliographic Details
Main Authors:	Bovée, Courtland L. (Author), Arens, William F. (Author)
Format:	Book
Language:	English
Published:	Homewood, Illinois Irwin 1986
Edition:	2. ed.
Series:	Irwin series in marketing
Subjects:	Publicité Advertising Werbung Einführung
Physical Description:	XXVII, 629 S. Ill., graph. Darst.
ISBN:	0256033021

Staff View

MARC


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700	1		\|a Arens, William F. \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-003162009

Record in the Search Index

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author	Bovée, Courtland L. Arens, William F.
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building	Verbundindex
bvnumber	BV005136480
callnumber-first	H - Social Science
callnumber-label	HF5821
callnumber-raw	HF5821
callnumber-search	HF5821
callnumber-sort	HF 45821
callnumber-subject	HF - Commerce
classification_rvk	QP 630
ctrlnum	(OCoLC)13149707 (DE-599)BVBBV005136480
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV005136480
illustrated	Illustrated
indexdate	2024-07-09T16:23:33Z
institution	BVB
isbn	0256033021
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003162009
oclc_num	13149707
open_access_boolean
owner	DE-473 DE-BY-UBG DE-188
owner_facet	DE-473 DE-BY-UBG DE-188
physical	XXVII, 629 S. Ill., graph. Darst.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Irwin
record_format	marc
series2	Irwin series in marketing
spelling	Bovée, Courtland L. Verfasser aut Contemporary advertising Courtland L. Bovée ; William F. Arens* 2. ed. Homewood, Illinois Irwin 1986 XXVII, 629 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Arens, William F. Verfasser aut
spellingShingle	Bovée, Courtland L. Arens, William F. Contemporary advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4151278-9
title	Contemporary advertising
title_auth	Contemporary advertising
title_exact_search	Contemporary advertising
title_full	Contemporary advertising Courtland L. Bovée ; William F. Arens*
title_fullStr	Contemporary advertising Courtland L. Bovée ; William F. Arens*
title_full_unstemmed	Contemporary advertising Courtland L. Bovée ; William F. Arens*
title_short	Contemporary advertising
title_sort	contemporary advertising
topic	Publicité Advertising Werbung (DE-588)4065541-6 gnd
topic_facet	Publicité Advertising Werbung Einführung
work_keys_str_mv	AT boveecourtlandl contemporaryadvertising AT arenswilliamf contemporaryadvertising

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