Contemporary advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Illinois
Irwin
1986
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVII, 629 S. Ill., graph. Darst. |
| ISBN: | 0256033021 |
Internformat
MARC
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| 035 | |a (OCoLC)13149707 | ||
| 035 | |a (DE-599)BVBBV005136480 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-188 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Bovée, Courtland L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contemporary advertising |c Courtland L. Bovée ; William F. Arens* |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood, Illinois |b Irwin |c 1986 | |
| 300 | |a XXVII, 629 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Irwin series in marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003162009 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Bovée, Courtland L. Arens, William F. |
| author_facet | Bovée, Courtland L. Arens, William F. |
| author_role | aut aut |
| author_sort | Bovée, Courtland L. |
| author_variant | c l b cl clb w f a wf wfa |
| building | Verbundindex |
| bvnumber | BV005136480 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)13149707 (DE-599)BVBBV005136480 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV005136480 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:33Z |
| institution | BVB |
| isbn | 0256033021 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003162009 |
| oclc_num | 13149707 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-188 |
| physical | XXVII, 629 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin series in marketing |
| spelling | Bovée, Courtland L. Verfasser aut Contemporary advertising Courtland L. Bovée ; William F. Arens* 2. ed. Homewood, Illinois Irwin 1986 XXVII, 629 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Arens, William F. Verfasser aut |
| spellingShingle | Bovée, Courtland L. Arens, William F. Contemporary advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising Courtland L. Bovée ; William F. Arens* |
| title_fullStr | Contemporary advertising Courtland L. Bovée ; William F. Arens* |
| title_full_unstemmed | Contemporary advertising Courtland L. Bovée ; William F. Arens* |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung Einführung |
| work_keys_str_mv | AT boveecourtlandl contemporaryadvertising AT arenswilliamf contemporaryadvertising |