Measuring the effect of advertising: A comprehensive approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Aldershot
Gower
1985
|
| Ausgabe: | Repr. |
| Schlagworte: | |
| Beschreibung: | XVII, 241 S. graph. Darst. |
| ISBN: | 0347011101 |
Internformat
MARC
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| 100 | 1 | |a Corkindale, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Measuring the effect of advertising |b A comprehensive approach |c David Corkindale ; Sherril H. Kennedy* |
| 250 | |a Repr. | ||
| 264 | 1 | |a Aldershot |b Gower |c 1985 | |
| 300 | |a XVII, 241 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising |x Evaluation | |
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| 700 | 1 | |a Kennedy, Sherril H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003144927 | ||
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Datensatz im Suchindex
| _version_ | 1804119245435437057 |
|---|---|
| any_adam_object | |
| author | Corkindale, David Kennedy, Sherril H. |
| author_facet | Corkindale, David Kennedy, Sherril H. |
| author_role | aut aut |
| author_sort | Corkindale, David |
| author_variant | d c dc s h k sh shk |
| building | Verbundindex |
| bvnumber | BV005117057 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)153084554 (DE-599)BVBBV005117057 |
| dewey-full | 659.111 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.111 |
| dewey-search | 659.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
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| id | DE-604.BV005117057 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:08Z |
| institution | BVB |
| isbn | 0347011101 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003144927 |
| oclc_num | 153084554 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XVII, 241 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Gower |
| record_format | marc |
| spelling | Corkindale, David Verfasser aut Measuring the effect of advertising A comprehensive approach David Corkindale ; Sherril H. Kennedy* Repr. Aldershot Gower 1985 XVII, 241 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Evaluation Werbeerfolg (DE-588)4127461-1 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 s DE-604 Messung (DE-588)4038852-9 s 1\p DE-604 Werbeerfolg (DE-588)4127461-1 s 2\p DE-604 Kennedy, Sherril H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Corkindale, David Kennedy, Sherril H. Measuring the effect of advertising A comprehensive approach Advertising Evaluation Werbeerfolg (DE-588)4127461-1 gnd Messung (DE-588)4038852-9 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| subject_GND | (DE-588)4127461-1 (DE-588)4038852-9 (DE-588)4189634-8 |
| title | Measuring the effect of advertising A comprehensive approach |
| title_auth | Measuring the effect of advertising A comprehensive approach |
| title_exact_search | Measuring the effect of advertising A comprehensive approach |
| title_full | Measuring the effect of advertising A comprehensive approach David Corkindale ; Sherril H. Kennedy* |
| title_fullStr | Measuring the effect of advertising A comprehensive approach David Corkindale ; Sherril H. Kennedy* |
| title_full_unstemmed | Measuring the effect of advertising A comprehensive approach David Corkindale ; Sherril H. Kennedy* |
| title_short | Measuring the effect of advertising |
| title_sort | measuring the effect of advertising a comprehensive approach |
| title_sub | A comprehensive approach |
| topic | Advertising Evaluation Werbeerfolg (DE-588)4127461-1 gnd Messung (DE-588)4038852-9 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| topic_facet | Advertising Evaluation Werbeerfolg Messung Werbeerfolgskontrolle |
| work_keys_str_mv | AT corkindaledavid measuringtheeffectofadvertisingacomprehensiveapproach AT kennedysherrilh measuringtheeffectofadvertisingacomprehensiveapproach |