Rebels and colleagues: Advertising and social change in French Canada
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Montreal
Queen's Univ. Pr.
1973
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 227, 8 S. 8 Ill. |
| ISBN: | 0773501355 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents PREFACE i. ХІ The Setting and the Problem i The Context of the Quiet Revolution Advertising as a Key to the Study of Social Change in French Canada Advertising as a Social Institution Advertising and Social Change in a Multicidtural Setting Sources and Techniques Part 1 Advertising before the Quiet Revolution 2. The Pattern of Advertising in Canada and Quebec 17 Recent Developments in Canadian Advertising Canadian vis-à-vis American Advertising Fattern of Advertising in Quebec
3. Growth of Advertising in Quebec 35 The Context in Quebec Recruitment and Apprenticeship of French Canadians Advertising to the French-Canadian Consumers 4. To the Eve of the Quiet Revolution: Grievances 55 and Smoulderings Grievances of the French Canadians The Publicité-Club On the Eve of the Quiet Revolution Part 2 The organization of advertising during the Quiet Revolution 5. Relationships with English Canadians in Advertising 71 Expressing Their Grievances Breaking Out of the Circle Advancing the Cause of Advertising 6. Relationships with the French-Canadian Community Obstacles to Recognition in French Canada Seeking Recognition Contributing to the Goals of the Quiet Revolution Professionalization 7. The Response of the English Canadians 1 о 3 The English-Canadian Perspective Replying to French-Canadian Arguments Adapting to the Pressures The Distinctive Component 8. New French-Canadian Agencies 117 Rationale for the New Agency The New Agencies 1963-64 Spirit of the New Agencies Potential Contributions to the Quiet Revolution Relationships to English Companies New French-Canadian Agencies, ιρηι 89
Part З The Quiet Revolution and the content of advertising 9. The Language of Advertising 135 The Language Issue During the Quiet Revolution A “Visage français” Upgrading the Language Direct Translations Problems in Linguistic Style English in the Names of Companies, Products, and Labels 10. The Themes of Advertising 155 Adaptation or Original Advertising Expressing Ethnic Identification 11. The Case of Kébec 181 The Case Interpreting the Protest Conclusion: The Content of Advertising Part 4 Models for the analysis of social change in the multicultural setting 12. A Model for the Analysis of Occupational Change 197 Alternative One: The Basic Procedure AItemative Two: Selecting the Major Direction Alternative Three: Paths of Rebellion or Colleagueship Alternative Four: Co-Workers or Competitors Conclusion 13. A Model for Diffusion and Institutional Change Centers of Ethnic Institutional Dominance Diffusion to Subordinate Ethnic Groups Upsurge of the Subordinate Group Adaptations and Peripheral Variations 213
|
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| callnumber-subject | HF - Commerce |
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| dewey-ones | 338 - Production |
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| dewey-tens | 330 - Economics |
| discipline | Soziologie Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:23:03Z |
| institution | BVB |
| isbn | 0773501355 |
| language | English |
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| physical | XII, 227, 8 S. 8 Ill. |
| publishDate | 1973 |
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| publisher | Queen's Univ. Pr. |
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| spelling | Elkin, Frederick Verfasser aut Rebels and colleagues Advertising and social change in French Canada Montreal Queen's Univ. Pr. 1973 XII, 227, 8 S. 8 Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Quebec (Province) French-Canadians Sozialer Wandel (DE-588)4077587-2 gnd rswk-swf Frankokanadier (DE-588)4018140-6 gnd rswk-swf Quebec (Province) Social conditions Frankokanadier (DE-588)4018140-6 s Sozialer Wandel (DE-588)4077587-2 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003141817&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Elkin, Frederick Rebels and colleagues Advertising and social change in French Canada Advertising Quebec (Province) French-Canadians Sozialer Wandel (DE-588)4077587-2 gnd Frankokanadier (DE-588)4018140-6 gnd |
| subject_GND | (DE-588)4077587-2 (DE-588)4018140-6 |
| title | Rebels and colleagues Advertising and social change in French Canada |
| title_auth | Rebels and colleagues Advertising and social change in French Canada |
| title_exact_search | Rebels and colleagues Advertising and social change in French Canada |
| title_full | Rebels and colleagues Advertising and social change in French Canada |
| title_fullStr | Rebels and colleagues Advertising and social change in French Canada |
| title_full_unstemmed | Rebels and colleagues Advertising and social change in French Canada |
| title_short | Rebels and colleagues |
| title_sort | rebels and colleagues advertising and social change in french canada |
| title_sub | Advertising and social change in French Canada |
| topic | Advertising Quebec (Province) French-Canadians Sozialer Wandel (DE-588)4077587-2 gnd Frankokanadier (DE-588)4018140-6 gnd |
| topic_facet | Advertising Quebec (Province) French-Canadians Sozialer Wandel Frankokanadier Quebec (Province) Social conditions |
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