Das Marken- und Firmen-Image: Theorie, Methodik, Praxis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Duncker & Humblot
1971
|
| Schriftenreihe: | Betriebwirtschaftliche Schriften
46 |
| Schlagworte: | |
| Beschreibung: | 405 S. |
| ISBN: | 3428023617 |
Internformat
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| 245 | 1 | 0 | |a Das Marken- und Firmen-Image |b Theorie, Methodik, Praxis |
| 264 | 1 | |a Berlin |b Duncker & Humblot |c 1971 | |
| 300 | |a 405 S. | ||
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| 490 | 1 | |a Betriebwirtschaftliche Schriften |v 46 | |
| 502 | |a Zugl.: Braunschweig, Techn. Univ., Diss., 1968 | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Motivation research (Marketing) | |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Johannsen, Uwe |
| author_facet | Johannsen, Uwe |
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| author_variant | u j uj |
| building | Verbundindex |
| bvnumber | BV005080504 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)299615142 (DE-599)BVBBV005080504 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV005080504 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T07:37:13Z |
| institution | BVB |
| isbn | 3428023617 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003112526 |
| oclc_num | 299615142 |
| open_access_boolean | |
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| physical | 405 S. |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Duncker & Humblot |
| record_format | marc |
| series | Betriebwirtschaftliche Schriften |
| series2 | Betriebwirtschaftliche Schriften |
| spelling | Johannsen, Uwe Verfasser aut Das Marken- und Firmen-Image Theorie, Methodik, Praxis Berlin Duncker & Humblot 1971 405 S. txt rdacontent n rdamedia nc rdacarrier Betriebwirtschaftliche Schriften 46 Zugl.: Braunschweig, Techn. Univ., Diss., 1968 Psychologie Advertising Psychological aspects Brand name products Motivation research (Marketing) Trademarks Markenimage (DE-588)4136439-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmen (DE-588)4061963-1 s Image (DE-588)4026574-2 s DE-604 Markenimage (DE-588)4136439-9 s Betriebwirtschaftliche Schriften 46 (DE-604)BV021464421 46 |
| spellingShingle | Johannsen, Uwe Das Marken- und Firmen-Image Theorie, Methodik, Praxis Betriebwirtschaftliche Schriften Psychologie Advertising Psychological aspects Brand name products Motivation research (Marketing) Trademarks Markenimage (DE-588)4136439-9 gnd Unternehmen (DE-588)4061963-1 gnd Image (DE-588)4026574-2 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4061963-1 (DE-588)4026574-2 (DE-588)4113937-9 |
| title | Das Marken- und Firmen-Image Theorie, Methodik, Praxis |
| title_auth | Das Marken- und Firmen-Image Theorie, Methodik, Praxis |
| title_exact_search | Das Marken- und Firmen-Image Theorie, Methodik, Praxis |
| title_full | Das Marken- und Firmen-Image Theorie, Methodik, Praxis |
| title_fullStr | Das Marken- und Firmen-Image Theorie, Methodik, Praxis |
| title_full_unstemmed | Das Marken- und Firmen-Image Theorie, Methodik, Praxis |
| title_short | Das Marken- und Firmen-Image |
| title_sort | das marken und firmen image theorie methodik praxis |
| title_sub | Theorie, Methodik, Praxis |
| topic | Psychologie Advertising Psychological aspects Brand name products Motivation research (Marketing) Trademarks Markenimage (DE-588)4136439-9 gnd Unternehmen (DE-588)4061963-1 gnd Image (DE-588)4026574-2 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Brand name products Motivation research (Marketing) Trademarks Markenimage Unternehmen Image Hochschulschrift |
| volume_link | (DE-604)BV021464421 |
| work_keys_str_mv | AT johannsenuwe dasmarkenundfirmenimagetheoriemethodikpraxis |