Problems in marketing:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
New York u.a.
McGraw-Hill
1981
|
Ausgabe: | 6. ed. |
Schriftenreihe: | McGraw-Hill series in marketing
|
Schlagworte: | |
Beschreibung: | XVIII, 810 S. Ill., graph. Darst. |
ISBN: | 0070131414 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV005072115 | ||
003 | DE-604 | ||
005 | 20180305 | ||
007 | t | ||
008 | 920527s1981 ad|| |||| 00||| eng d | ||
020 | |a 0070131414 |9 0-07-013141-4 | ||
035 | |a (OCoLC)6916591 | ||
035 | |a (DE-599)BVBBV005072115 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-473 |a DE-739 |a DE-N2 |a DE-188 | ||
050 | 0 | |a HF5415 | |
082 | 0 | |a 658.8/00722 |2 19 | |
084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
245 | 1 | 0 | |a Problems in marketing |c E. Raymond Corey; Christopher H. Lovelock; Scott Ward |
250 | |a 6. ed. | ||
264 | 1 | |a New York u.a. |b McGraw-Hill |c 1981 | |
300 | |a XVIII, 810 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a McGraw-Hill series in marketing | |
650 | 4 | |a Marketing |v Case studies | |
650 | 4 | |a Marketing |x Management |v Case studies | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Corey, E. Raymond |d 1919-2004 |e Sonstige |0 (DE-588)170733491 |4 oth | |
700 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |e Sonstige |0 (DE-588)133426262 |4 oth | |
700 | 1 | |a Ward, Scott |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-003105021 |
Datensatz im Suchindex
_version_ | 1804119181495369728 |
---|---|
any_adam_object | |
author_GND | (DE-588)170733491 (DE-588)133426262 |
building | Verbundindex |
bvnumber | BV005072115 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 690 |
ctrlnum | (OCoLC)6916591 (DE-599)BVBBV005072115 |
dewey-full | 658.8/00722 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/00722 |
dewey-search | 658.8/00722 |
dewey-sort | 3658.8 3722 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 6. ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01386nam a2200409 c 4500</leader><controlfield tag="001">BV005072115</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180305 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1981 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0070131414</subfield><subfield code="9">0-07-013141-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)6916591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005072115</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/00722</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Problems in marketing</subfield><subfield code="c">E. Raymond Corey; Christopher H. Lovelock; Scott Ward</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1981</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 810 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Corey, E. Raymond</subfield><subfield code="d">1919-2004</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)170733491</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lovelock, Christopher H.</subfield><subfield code="d">1940-2008</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)133426262</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ward, Scott</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003105021</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV005072115 |
illustrated | Illustrated |
indexdate | 2024-07-09T16:22:07Z |
institution | BVB |
isbn | 0070131414 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003105021 |
oclc_num | 6916591 |
open_access_boolean | |
owner | DE-473 DE-BY-UBG DE-739 DE-N2 DE-188 |
owner_facet | DE-473 DE-BY-UBG DE-739 DE-N2 DE-188 |
physical | XVIII, 810 S. Ill., graph. Darst. |
publishDate | 1981 |
publishDateSearch | 1981 |
publishDateSort | 1981 |
publisher | McGraw-Hill |
record_format | marc |
series2 | McGraw-Hill series in marketing |
spelling | Problems in marketing E. Raymond Corey; Christopher H. Lovelock; Scott Ward 6. ed. New York u.a. McGraw-Hill 1981 XVIII, 810 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Corey, E. Raymond 1919-2004 Sonstige (DE-588)170733491 oth Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth Ward, Scott Sonstige oth |
spellingShingle | Problems in marketing Marketing Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
title | Problems in marketing |
title_auth | Problems in marketing |
title_exact_search | Problems in marketing |
title_full | Problems in marketing E. Raymond Corey; Christopher H. Lovelock; Scott Ward |
title_fullStr | Problems in marketing E. Raymond Corey; Christopher H. Lovelock; Scott Ward |
title_full_unstemmed | Problems in marketing E. Raymond Corey; Christopher H. Lovelock; Scott Ward |
title_short | Problems in marketing |
title_sort | problems in marketing |
topic | Marketing Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Case studies Marketing Management Case studies Marketing Fallstudiensammlung |
work_keys_str_mv | AT coreyeraymond problemsinmarketing AT lovelockchristopherh problemsinmarketing AT wardscott problemsinmarketing |