Basic marketing: a managerial approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1984
|
| Ausgabe: | 8. ed. |
| Schriftenreihe: | Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVII, 841 S. Ill., graph. Darst. |
| ISBN: | 0256030197 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005054021 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920527s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0256030197 |9 0-256-03019-7 | ||
| 035 | |a (OCoLC)10522377 | ||
| 035 | |a (DE-599)BVBBV005054021 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-739 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |c E. Jerome McCarthy ; William D. Perreault |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1984 | |
| 300 | |a XVII, 841 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Irwin series in marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003089226 | ||
Datensatz im Suchindex
| _version_ | 1804119152683646976 |
|---|---|
| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. |
| author_role | aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm w d p wd wdp |
| building | Verbundindex |
| bvnumber | BV005054021 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10522377 (DE-599)BVBBV005054021 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01172nam a2200373 c 4500</leader><controlfield tag="001">BV005054021</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1984 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256030197</subfield><subfield code="9">0-256-03019-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10522377</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005054021</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McCarthy, Edmund Jerome</subfield><subfield code="d">1928-2015</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12861949X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Basic marketing</subfield><subfield code="b">a managerial approach</subfield><subfield code="c">E. Jerome McCarthy ; William D. Perreault</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">8. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 841 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Irwin series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Perreault, William D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003089226</subfield></datafield></record></collection> |
| id | DE-604.BV005054021 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:21:39Z |
| institution | BVB |
| isbn | 0256030197 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003089226 |
| oclc_num | 10522377 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-473 DE-BY-UBG DE-739 |
| physical | XVII, 841 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Irwin |
| record_format | marc |
| series2 | Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault 8. ed. Homewood, Ill. Irwin 1984 XVII, 841 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Irwin series in marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Perreault, William D. Verfasser aut |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Basic marketing a managerial approach Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach AT perreaultwilliamd basicmarketingamanagerialapproach |