Markstrat: a marketing strategy game
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Palo Alto, Calif.
Scientific Pr.
|
| Schriftenreihe: | The Scientific Press marketing series
|
| Schlagworte: | |
| Beschreibung: | Bandzählung fingiert |
| ISBN: | 0894260103 0894260111 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804132145917067264 |
|---|---|
| any_adam_object | |
| author | Larréché, Jean-Claude 1947- Gatignon, Hubert A. |
| author_GND | (DE-588)1169610722 (DE-588)170120082 |
| author_facet | Larréché, Jean-Claude 1947- Gatignon, Hubert A. |
| author_role | aut aut |
| author_sort | Larréché, Jean-Claude 1947- |
| author_variant | j c l jcl h a g ha hag |
| building | Verbundindex |
| bvnumber | BV004939709 |
| classification_rvk | QP 690 |
| ctrlnum | (DE-599)BVBBV004939709 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:48:10Z |
| institution | BVB |
| isbn | 0894260103 0894260111 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012286085 |
| open_access_boolean | |
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| publisher | Scientific Pr. |
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| series2 | The Scientific Press marketing series |
| spelling | Larréché, Jean-Claude 1947- Verfasser (DE-588)1169610722 aut Markstrat a marketing strategy game Jean-Claude Larréché ; Hubert Gatignon Palo Alto, Calif. Scientific Pr. txt rdacontent n rdamedia nc rdacarrier The Scientific Press marketing series Bandzählung fingiert Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Gatignon, Hubert A. Verfasser (DE-588)170120082 aut |
| spellingShingle | Larréché, Jean-Claude 1947- Gatignon, Hubert A. Markstrat a marketing strategy game Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Markstrat a marketing strategy game |
| title_auth | Markstrat a marketing strategy game |
| title_exact_search | Markstrat a marketing strategy game |
| title_full | Markstrat a marketing strategy game Jean-Claude Larréché ; Hubert Gatignon |
| title_fullStr | Markstrat a marketing strategy game Jean-Claude Larréché ; Hubert Gatignon |
| title_full_unstemmed | Markstrat a marketing strategy game Jean-Claude Larréché ; Hubert Gatignon |
| title_short | Markstrat |
| title_sort | markstrat a marketing strategy game |
| title_sub | a marketing strategy game |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Fallstudiensammlung |
| work_keys_str_mv | AT larrechejeanclaude markstratamarketingstrategygame AT gatignonhuberta markstratamarketingstrategygame |