Creativity in services marketing: what's new, what works, what's developing
Gespeichert in:
| Format: | Tagungsbericht Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Ass.
1986
|
| Schriftenreihe: | Proceedings series / American Marketing Association
|
| Schlagworte: | |
| Beschreibung: | 175 S. Ill. |
| ISBN: | 0877571791 |
Internformat
MARC
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Datensatz im Suchindex
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QR 560 |
| ctrlnum | (OCoLC)12807576 (DE-599)BVBBV004829744 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| genre_facet | Konferenzschrift 1985 San Francisco Calif. |
| id | DE-604.BV004829744 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:18:18Z |
| institution | BVB |
| institution_GND | (DE-588)5062707-7 |
| isbn | 0877571791 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002972138 |
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| physical | 175 S. Ill. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
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| publisher | American Marketing Ass. |
| record_format | marc |
| series2 | Proceedings series / American Marketing Association |
| spelling | Creativity in services marketing what's new, what works, what's developing ed. by M. Venkatesan ... Chicago, Ill. American Marketing Ass. 1986 175 S. Ill. txt rdacontent n rdamedia nc rdacarrier Proceedings series / American Marketing Association Services (Activité tertiaire) - Marketing ram Service industries Marketing Congresses Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1985 San Francisco Calif. gnd-content Marketing (DE-588)4037589-4 s Dienstleistung (DE-588)4012178-1 s DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Kreativität (DE-588)4032903-3 s Venkatesan, M. Sonstige oth Services Marketing Conference 4 1985 San Francisco, Calif. Sonstige (DE-588)5062707-7 oth |
| spellingShingle | Creativity in services marketing what's new, what works, what's developing Services (Activité tertiaire) - Marketing ram Service industries Marketing Congresses Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4012181-1 (DE-588)4032903-3 (DE-588)1071861417 |
| title | Creativity in services marketing what's new, what works, what's developing |
| title_auth | Creativity in services marketing what's new, what works, what's developing |
| title_exact_search | Creativity in services marketing what's new, what works, what's developing |
| title_full | Creativity in services marketing what's new, what works, what's developing ed. by M. Venkatesan ... |
| title_fullStr | Creativity in services marketing what's new, what works, what's developing ed. by M. Venkatesan ... |
| title_full_unstemmed | Creativity in services marketing what's new, what works, what's developing ed. by M. Venkatesan ... |
| title_short | Creativity in services marketing |
| title_sort | creativity in services marketing what s new what works what s developing |
| title_sub | what's new, what works, what's developing |
| topic | Services (Activité tertiaire) - Marketing ram Service industries Marketing Congresses Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Services (Activité tertiaire) - Marketing Service industries Marketing Congresses Marketing Dienstleistung Dienstleistungsbetrieb Kreativität Konferenzschrift 1985 San Francisco Calif. |
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