Consumer behavior:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago [u.a.]
Dryden Pr.
1990
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVII, 789, 21 S. Ill., graph. Darst. |
| ISBN: | 0030229790 |
Internformat
MARC
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| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c James F. Engel ; Roger D. Blackwell ; Paul W. Miniard |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Chicago [u.a.] |b Dryden Pr. |c 1990 | |
| 300 | |a XXVII, 789, 21 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Consumo (Economia) |2 larpcal | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 7 | |a Surplus (économie politique) - Attitudes |2 ram | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Blackwell, Roger D. |d 1940- |e Verfasser |0 (DE-588)142572543 |4 aut | |
| 700 | 1 | |a Miniard, Paul W. |e Verfasser |0 (DE-588)170210219 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804118941174333440 |
|---|---|
| adam_text | BRIEF CONTENTS
PART I INTRODUCTION AND OVERVIEW 1
CHAPTER 1 THE CONSUMER: PERSPECTIVES AND VIEWPOINTS 2
CHAPTER 2 UNDERSTANDING THE CONSUMER 25
PART II ENVIRONMENTAL INFLUENCES 57
CHAPTER 3 CULTURAL AND ETHNIC VALUES 59
CHAPTER 4 SOCIAL CLASS AND STATUS 104
CHAPTER 5 PERSONAL INFLUENCE 145
CHAPTER 6 FAMILY AND HOUSEHOLD INFLUENCES 169
CHAPTER 7 SITUATIONAL INFLUENCE 204
! PART III INDIVIDUAL DIFFERENCES 225
] chapter 8 CONSUMER RESOURCES 226
,/( } chapter 9 INVJLVEMENT AND MjQTiyAIlQN. 251
chapter 10 KNOWLEDGE 279
chapter 11 ATTITUDES 300
CHAPTER 12 INDIVIDUAL DIFFERENCES IN BEHAVIOR: PERSONALITY, VALUES AND
LIFESTYLE 325
PART IV PSYCHOLOGICAL PROCESSES 361
CHAPTER 13 INFORMATION PROCESSING 362
CHAPTER 14 LEARNING 395
CHAPTER 15 INFLUENCING ATTITUDES AND BEHAVIOR 432
PARTV CONSUMER DECISION PROCESSES AND BEHAVIOR 469
chapter 16 DIAGNOSIS OF DECISION PROCESS BEHAVIOR 471
chapter 17 NEED RECOGNITION AND SEARCH 488
chapter 18 ALTERNATIVE EVALUATION 512
chapter 19 PURCHASE AND ITS OUTCOMES 535
XV
xvi Brief Contents
PART VI CONSUMER ANALYSIS AND MARKETING STRATEGY 561
chapter 20 RETAILING 563
chapter 21 CONSUMER TRENDS 610
chapter 22 MARKET SEGMENTATION 661
CHAPTER 23 DIFFUSION OF INNOVATIONS 678
chapter 24 GLOBAL CONSUMER MARKETS 720
PART VII EPILOGUE 757
chapter 25 CONSUMERISM AND SOCIAL RESPONSIBILITY 758
GLOSSARY G l
INDEX 1 1
CHARTER 1
THE CONSUMER: PERSPECTIVES AND
VIEWPOINTS 2
Shinjincui: Japan s Young Consumers 2
What s Consumer Behavior All About? 3
A Consumer Influence Perspective 3
A More Wholistic Perspective 5
An Intercultural Perspective 7
The Perspective of This Book 7
Right Thinking About the Consumer 7
The Consumer Is Sovereign 8
Consumer in Focus 1.1 Cadillac—The Fallen
Angel 9
Consumer Motivation and Behavior Can Be
Understood Through Research 10
Consumer Behavior Can Be Influenced 10
Consumer Influence Is Socially
Legitimate 10
Improving Marketing Effectiveness 11
Market Segmentation 12
The Marketing Mix 12
Consumer in Focus 1.2 The Rag Trade s
Reluctant Revolutionary: Liz Claibome 13
Consumer in Focus 1.3 Why Parker s Global
Marketing Foundered 16
The Retailer 17
The Not for Profit Marketer 18
Capitalizing on Consumer Research: Some
Organizational Necessities 18
Consumer Behavior As a Field of Academic
Study 21
Summary 23
Review and Discussion Questions 23
CHAPTER 2
UNDERSTANDING THE CONSUMER 25
The Watkins: Real Life Consumer
Decisions 25
Consumer Decision Processes 26
The Problem Solving Continuum 28
Factors Influencing the Extent of Problem
Solving 29
Repeat Purchases 31
Capitalizing on Consumer Decision Process
Research 33
Consumer in Focus 2.1 Doubts About the
Disk: Eastman Kodak 34
Consumer Problem Solving and Market
Penetration Strategies 34
Consumer in Focus 2.2 The Shame of Smelly
Clothes: Lever Brothers 36
Marketing Response to Repeat
Purchasing 37
Proper Definition of the Decision Making
Unit 38
Consumer In Focus 2.3 Knowing Your
Consumer: The Importance of
Defining the Decision Making Unit
Correctly 39
The Underlying Influences on Consumer
Behavior 39
Environmental Influences 40
Individual Differences 42
Consumer in Focus 2.4 Symbols,
Icons, and Semiotics: Snuggle Fabric
Softener 44
Psychological Processes 49
xvii
Changing Family and Household
Structure 183
Married or Single? 183
Household Size 183
Consumer In Focus 6.1 Shopping
Patterns for Clothing by Lifestage and
Income 184
Later Marriages 186
Singles Boom 186
Consumer in Focus 6.2 Stouffer
Foods Adapts to Changed Family
Size 187
Divorce and Consumer Behavior 187
Cohabiting Singles 188
Marketing to Singles 188
Consumer in Focus 6.3 Marketing to Single
Consumers 189
Remarriages 190
Changing Roles of Women 190
Female Employment 192
Career Orientation 192
Women and Time 193
Feminine Roles 195
Consumer in Focus 6.4 Women As Auto
Buyers 196
Women and Advertising 197
Feminist Orientation 198
Changing Masculine Roles 198
PART III INDIVIDUAL DIFFERENCES
CHAPTER 8
CONSUMER RESOURCES . 226
Who Benefits from Bad Economic
News? 226
Consumers and the Exchange
Process 227
Economic Resources 227
Consumer Confidence 229
Whose Income? 229
Spending and Income 230
Who Has the Income? 232
Research Methodology for Family Decision
Studies 199
Decision Process Framework 200
Role Structure Categories 200
Interviewer Bias 200
Respondent Selection 200
Summary 202
Review and Discussion Questions 203
CHAPTER 7
SITUATIONALINFLUENCE 204
Sony: Listening to Its Listeners 204
Types of Consumer Situations 206
The Communication Situation 206
Consumer in Focus 7.1 Programming
Influences on Advertising Effectiveness: The
Influence of the Communication
Situation 208
The Purchase Situation 208
Consumer In Focus 7.2 Enhancing
Consumers Use of Unit Price
Information 211
The Usage Situation 215
Person—Situation Interactions 218
Unexpected Situational Influences 220
Summary 221
Review and Discussion Questions 221
225 Other Economic Resources 235
Consumer in Focus 8.1 Consumer Behavior
of Affluent Markets 236
Consumer in Focus 8.2 Blue Blood
Buyers 238
Temporal Resources 238
Time Goods 240
Cognitive Resources 243
Consumer In Focus 8.3 How the Food
Industry Is Catering to Consumers Who Want
It Now 244
Gaining Attention 245
Consumer in Focus 8.4 Gaining Attention
with Point of Purchase Displays: Olympia
Brewing Company 246
Shallow Attention 246
The Danger of Exceeding Cognitive
Capacity 247
Summary 248
Review and Discussion Questions 249
CHAPTER 9
INVOLVEMENT AND MOTIVATION 251
Anti Plaque Toothpaste: Demise of a Sure
Thing 251
The Motivation of Human Behavior 252
Dynamics of the Motivation Process 253
The Unity and Stability of Motive
Patterns 254
Can Needs Be Created? 256
Involvement 257
Some Antecedents of Involvement 258
The Forms of Involvement and the
Outcomes 260
Measuring Involvement 261
Appealing to Consumer Needs 263
The Challenge of Measurement 263
Classification of Needs 266
YS —^Appealing to Consumer Needs 267
Consumer in Focus 9.1 Getting an Edge On
Life: The U.S. Army 269
Consumer in Focus 9.2 Maxwell House
Serves Up a Yuppie Brew 272
Some Additional Clues for Marketing
Strategy 274
Summary 277
Review and Discussion Questions 278
CHAPTER 10
KNOWLEDGE 279
Avon s Skin So Soft: Expanding Consumer
Knowledge 279
Consumer in Focus 10.1 The Influence of
Knowledge on Product Evaluations 280
Consumer In Focus 10.2 Consumer
Knowledge and Public Policy 281
The Content of Knowledge 282
Product Knowledge 282
Purchase Knowledge 287
Consumer In Focus 10.3 The Dependency of
Pricing Decisions on Perceptions of
Consumers Price Knowledge 288
Usage Knowledge 289
The Organization of Knowledge 292
The Measurement of Knowledge 295
Summary 298
Review and Discussion Questions 298
CHAPTER 11
ATTITUDES 300
Identifying Potential Purchasers with Attitüde
Surveys 300
The Properties of Attitudes 302
Attitüde Formation 303
The Role of Direct Experience 304
The Attitüde—Behavior Relationship 304
Consumer in Focus 11.1 Predicting
Consumer Behavior with Attitudes: Old Crow
and Jim Beam 305
Measurement Factors 306
Time Interval 309
Experience 309
Social Influences 310
Summary 310
Multiattribute Attitüde Models 310
The Fishbein Model 311
The Ideal Point Model 315
Benefits of a Multiattribute Analysis 317
Attitüde Change Implications 318
Consumer in Focus 11.2 Lever Brothers: A
Marketing Application of the Multiattribute
Attitüde Model 319
Behavioral Intention Models 321
Summary 322
Review and Discussion Questions 323
CHARTER 12
INDIVIDUAL DIFFERENCES IN BEHAVIOR:
PERSONALITY, VALUES, AND LIFESTYLE 325
Mauna Loa Macadamia Nuts: Hillerman
Catches the Consumer 325
xxn i_.ontents
Personality 327
Psychoanalytic Theory 328
Socio Psychological Theory 329
Trait Factor Theory 329
Predicting Buyer Behavior 331
Brand Personality 333
Consumer In Focus 12.1 The Dr Pepper
Personality 334
Emotional Responses 334
Personality and Decision Making 336
Personal Values 338
Lifestyle Concepts and Measurement 342
Psychographics 344
PART IV PSYCHOLOGICAL PROCESSE
CHAPTER 13
INFORMATION PROCESSING 362
Information Processing and Selling
Clothing 362
Stages of Information Processing 363
Exposure 365
Attention 367
Comprehension 376
Consumer in Focus 13.1 Color and
Perception 383
Consumer In Focus 13.2 The Brand Name
Game 385
Acceptance 386
Retention 388
Summary 392
Review and Discussion Questions 393
CHAPTER 14
LEARNING 395
Billion in Forgettable Ads 395
Cognitive Learning 397
Rehearsal 397
Elaboration 398
Methods for Enhancing
Retention 400
Forgetting 407
AIO Statements 344
Market Segmentation 348
VALS and the Nine American
Lifestyles 349
Global Lifestyles 353
Limitations and Extensions 353
Consumer in Focus 12.2 Max Erma s
Customers 356
Multiple Measures of Individual
Behavior 358
Summary 358
Review and Discussion Questions 359
S 361 Consumer In Focus 14.1 Increasing
Consumers Memory for
Advertising 409
Measures of Cognitive Learning 410
Classical Conditioning 412
Determinants of Classical
Conditioning 414
Consumer in Focus 14.2 Influencing
Consumer Behavior Through Stimulus—
Response Associations 415
Extinction 417
Generalization 418
Discrimination 419
Operant Conditioning 420
Reinforcement from Product
Consumption 422
Nonproduct Reinforcement 425
Reinforcing the Heavy User 425
Consumer In Focus 14.3 Thanks for the
Business 426
Schedules of Reinforcement 426
Shaping 428
Discriminative Stimuli 428
Vicarious Learning 428
Summary 430
Review and Discussion
Questions 430
CHAPTER 15
INFLUENCING ATTITUDES AND BEHAVIOR 432
Making Raisins In 432
Persuasion Through Communication 433
The Elaboration Likelihood Model of
Persuasion 433
Source Effects 436
Message Effects 438
Consumer In Focus 15.1 Image and
Emotional Advertising: A Cresting
Wave? 441
The Influence of Attitudes Toward the
Ad 445
Repetition Effects 446
Consumer Considerations 447
PARTV CONSUMER DECISION P
CHARTER 16
DIAGNOSIS OF DECISION PROCESS
BEHAVIOR 471
Advertising versus Sales Promotion: Impact
on Decision Making 471
Diagnosing Consumer Motivation and
Behavior 472
K /An Expanded Decision Process
[ Model 475
Extended Problem Solving (EPS) 475
Consumer in Focus 16.1 The Swedish
Tinkertoy Takes Off 476
Limited Problem Solving (LPS) 483
Consumer in Focus 16.2 Shoppers Governed
by Impulse 484
(X Habitual Decision Making 485
Consumer In Focus 16.3 Freedom of Choice
Enslaved Dazed Consumer 486
Summary 487
Review and Discussion Questions 487
CHAPTER 17
NEED RECOGNITION AND SEARCH 488
Courting the Customer at
Rubbermaid 488
Product Considerations 452
The Quest for Simple Answers 454
Consumer in Focus 15.2 Influencing Product
Choice Through Peripheral Advertising
Cues 455
Behavior Modificadon Techniques 455
Prompting 456
Multiple Request Techniques 456
The Principle of Reciprocity 458
Consumer in Focus 15.3 Amway s Use of
Reciprocity 459
The Role of Commitment 459
Labeling 460
Incentives 461
Summary 466
Review and Discussion Questions 466
ROCESSES AND BEHAVIOR 469 Need Recognition 489
Need Activation 490
Search 494
Internal Search 494
External Search 495
Dimensions of Search 496
Consumer In Focus 17.1 The Influence of
Comparison Shopping on Price Setting 499
Determinants of Search 504
Measuring Information Search 509
Summary 509
Review and Discussion Questions 510
CHAPTER 18
ALTERNATIVE EVALUATION 512
Auto Safety: The New Selling Point 512
Evaluative Criteria 514
Price 514
Brand Name 515
Consumer in Focus 18.1 Consideration of
Imports versus American in New Car
Buying 516
Country of Origin 516
The Salience of Evaluative Criteria 516
Determinants of Evaluative Criteria 517
Measuring Evaluative Criteria 519
Determining Choice Alternatives 522
Constructing the Consideration Set 522
Influence of the Consideration Set 524
Assessing Choice Alternatives 524
Consumer in Focus 18.2 Can Consumers
Determine the Best Buy ? 525
The Use of Cutoffs 525
The Use of Signals 526
Selecting a Decision Rule 526
Noncompensatory Decision Rules 527
Compensatory Decision Rules 529
Phased Decision Strategies 530
Constructive Decision Rules 530
Affect Referral 530
Marketing Implications 530
Summary 532
Review and Discussion Questions 533
CHARTER 19
PURCHASE AND ITS OUTCOMES 535
A Purchase Decision Scenario 535
PART VI CONSUMER ANALYSIS AND
CHARTER 20
RETAIUNG 563
#1 Auto Dealer in the Nation 563
Retailing: Ultimate Test of Consumer
Research 565
The Power Struggle 565
The Impact of Retailing on Your
Career 566
The Retailing Revolution 567
Where Will Consumers Shop? 568
Number of Locations 569
Retailer Strategies 569
Cities and Trading Areas 571
Shopping Centers 572
Cognitive Mapping 573
Individual Site Location 573
The Competitive Battle Between Shopping
Areas 577
The Purchase Process 537
Purchase Intentions 537
Situational Influence 539
Retail versus In Home Shopping and
Buying 539
Retail Shopping and Purchasing 539
Consumer In Focus 19.1 Shopping—A
Favored Pastime 540
In Home Purchasing 541
Direct Marketing Methods 543
The Outcomes of Purchase 543
PostDecision Regret 544
Consumer Satisfaction/Dissatisfaction
(CS/D) 545
Consumer Response to Dissatisfaction 548
Retaining the Customer 550
Consumer in Focus 19.2 Auto
Makers Stress Consumer
Satisfaction 551
Summary 557
Review and Discussion Questions 558
MARKETING STRATEGY 561 The Mailing of America 577
Consumer in Focus 20.1 Downtown Is
Fun 579
Mini Mails and Strip Centers 579
CBD Centers 580
How Consumers Choose Specific
Retailers 581
The Store Choice Decision Process 581
Shopper Profiles 583
Retail Image 584
Consumer in Focus 20.2 Petite Fashion
Retailers 585
Determinant Attributes in Store Choice 586
Consumer In Focus 20.3 What s In
a Name? Ask Supermarket
Shoppers 589
Consumer in Focus 20.4 Nordstrom s Good
Vibes 592
Marketing Strategies in Response to
Consumer Decisions 595
Lifestyle Retailing Portfolios 595
Integrated Marketing Communications 597
Consumer In Focus 20.5 Classes to
Unscramble Complex Instructions 600
The Core Strategy 600
Direct Marketing to Consumers 601
In Home Personal Selling 601
Direct Mail Ads and Catalogs 603
Other Media 604
Interactive Electronic Media 605
Counteracting Buyer Reluctance 607
Summary 608
Review and Discussion Questions 608
CHAPTER 21
CONSUMER TRENDS 610
BMW Follows Baby Boomer Market into
Middle Age 610
Consumer Trends and Demographics 611
Macroanalysis of Trends and
Demographics 611
Microapplications of Trend Analysis 613
ESV and the Criticality of Growing
Profits 613
3 M s of Profit Growth 613
Consumer in Focus 21.1 Building
Trend Line Earning Power: Conagra s
Strategy 614
Consumer in Focus 21.2 Finding Growing
Markets in Response to Trends in the
Marketplace: How Servicemaster
Grows 615
The Changing Structure of Consumer
Markets 616
People: Foundation of Market
Analysis 617
How Many Babies? 617
Causes of Babies 617
Basic Concepts 618
Future Fertility 619
Order Effects 620
Ethnic Variations 621
Most Likely Scenarios 621
Trends in the Population of North
America 622
U.S.—Canadian Markets 622
Canadian Population 623
Changing Ages of Markets 627
Consuming Children 627
Fall and Rise of Teenagers 628
Baby Boomers and Other Young
Adults 630
Consumer in Focus 21.3 Yuppie Spending
Gets Serious 631
Era of the Empty Nesters 632
Mushrooming Maturity Market 632
The Consequences of a Slow Growing, Older
Consumer Base 636
Consumer in Focus 21.4 Redesigning
Products for the Maturity Market 637
Consumer In Focus 21.5 Network
Marketing 638
Money: Second Requirement for
Markets 639
Proliferation of Affluence 639
Consumer in Focus 21.6 Dutch Boy
Repositions Itself to Reach Upscale, Fashion
Oriented Consumers 641
Consumer Behavior in a Depression 642
Time and Change in Spending 642
Changing Geography of Demand 645
Geography: Basis for Implementing
Marketing Plans 645
Regions and Economic Areas 645
Economic Areas 645
State and Provincial Markets 647
Canada 649
Suburbanization and Gentrification 649
Cities: Winners or Losers? 650
Downtown 650
Analyzing City Data 651
Megalopolis 651
Collecting and Analyzing Demographic
Data 652
Census Data 652
Accessing Census Data 653
Private Data Firms 653
Do It Yourself Estimates 655
Environmental Scanning 655
Sales Forecasting and Consumer
Analysis 656
Changing Values and Lifestyles 656
Summary 658
Review and Discussion Questions 659
CHAPTER 22
MARKET SEGMENTATION 661
Women and the Auto Market: Unlocking the
Mystery 661
The Concept of Segmentation 662
Criteria of Usable Segments 663
The Market Target Decision 664
Undertaking Segmentation Analysis 666
The A Priori Approach 666
The Post Hoc Approach 667
Bases for Segmentation 668
Geographie 668
Demographic 669
Psychographic 670
Consumer In Focus 22.1 Jewelers Woo the
Working Women 671
Behavioristic 672
Consumer In Focus 22.2 The Upgrading of
Kitty Litter 674
Usage Situation 675
Uses of Segmentation in Marketing
Strategy 675
Summary 676
Review and Discussion Questions 676
CHAPTER 23
DIFFUSION OF INNOVATIONS 678
Winners and Losers in Product
Innovation 678
New Products in the Marketplace 679
The Criticality of New Product
Management 679
Consumer in Focus 23.1 Perdue:
Changing a Commodity into a New
Product 682
Product Life Cycle 682
The Diffusion Process 686
A Major Research Stream 686
Diffusion Variables 687
The Innovation: Which Products Are
Winners? 688
Types of Innovations 688
Products Most Likely to Succeed 690
Researching New Product Attributes 694
Communications About New
Products 695
Word of Mouth: Key to Success for New
Products 696
Consumer in Focus 23.2 Consumer
Experiences at Mega Events 699
The Adoption Decision Process over
Time 700
Knowledge 703
Persuasion 704
Decision 705
Implementation 705
Confirmation 706
Consumers Most Likely to Buy New
Products 707
Adopter Classes 707
Innovativeness 709
Developing Marketing Strategies 712
Predicting Diffusion and Adoption
Success 712
The Diffusion of Diffusion 715
New Product Diffusion and ESV 716
Consumer in Focus 23.3 Ford Taurus Copycat
Stuff? Hardly! 717
Summary 718
Review and Discussion Questions 718
CHAPTER 24
GLOBAL CONSUMER MARKETS 720
Winning the Foreign Market 720
Global Marketing Strategy 721
Importance of Global Thinking in
Marketing 721
Consumer In Focus 24.1 McDonald s Opens
the 10,000th Restaurant 723
Structure of Global Markets 724
Fast and Slow Growth Markets 725
Economic Resources and Market
Attractiveness 730
Pacific Rim 730
Future Growth 731
Cultural Analysis of Global Markets 732
Consumer In Focus 24.2 Cultural Influences
on Marketing 733
Cross Cultural Analysis 733
Can Marketing Be Standardized? 736
Standardization Based on Similarities 737
Consumer In Focus 24.3 Nestle s Global
Strategy 738
The Globalization Continuum 738
Overcoming Language Problems 739
Brand Names 740
PART VII EPILOGUE 757 CHAPTER 25
CONSUMERISM AND SOCIAL
RESPONSIBILITY 758
Back to the Basics 758
The Development of Consumerism 760
The Early 1900s 761
The 1930s 761
The 1960s 762
The 1980s 763
Understanding and Responding to
Consumer Rights 764
The Importance of a Research
Perspective 764
The Right to Safety 765
Consumer In Focus 25.1 The Decision was
Easy: The Rely Withdrawal 767
The Right to Be Informed 768
Consumer In Focus 25.2 Sour Grapes from
Sweet Raisins 773
The Right to Choose 774
The Right to Be Heard (Redress) 777
Research Methodology for Cross Cultural
Analysis 742
Participant Observer Studies 742
Content Analysis 743
Global Marketing Strategies 743
Consumer Behavior in Developing
Countries 745
Consumer Behavior in the Pacific Rim 745
USSR and Other Communist Markets 751
Consumer In Focus 24.4 Soviet Puzzled by
U.S. Ad Techniques 752
European Single Market 752
Total Market Growth 753
Summary 753
Review and Discussion Questions 754
Consumer In Focus 25.3 Lufthansa Airlines
Guarantees Quality 779
The Right to Enjoy a Clean and Healthful
Environment 780
Responsibilities to Minorities and the
Poor 780
Organizational Ethics and
Consumerism 781
Ethical Foundations 781
The Issue of Right versus
Wrong 783
Phasing Ethics and Social Responsibility into
Marketing Planning 783
Providing Consumer Information and
Education 786
Conclusion 787
Summary 787
Review and Discussion Questions 788
GLOSSARY G l
INDEX 1 1
|
| any_adam_object | 1 |
| author | Engel, James F. 1934- Blackwell, Roger D. 1940- Miniard, Paul W. |
| author_GND | (DE-588)142573574 (DE-588)142572543 (DE-588)170210219 |
| author_facet | Engel, James F. 1934- Blackwell, Roger D. 1940- Miniard, Paul W. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe r d b rd rdb p w m pw pwm |
| building | Verbundindex |
| bvnumber | BV004829625 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3.E53 1990 |
| callnumber-search | HF5415.3.E53 1990 |
| callnumber-sort | HF 45415.3 E53 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MS 5560 QP 600 QW 300 |
| ctrlnum | (OCoLC)19554903 (DE-599)BVBBV004829625 |
| dewey-full | 658.8/34220 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 20 658.8/342 |
| dewey-search | 658.8/342 20 658.8/342 |
| dewey-sort | 3658.8 3342 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV004829625 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:18:17Z |
| institution | BVB |
| isbn | 0030229790 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002972045 |
| oclc_num | 19554903 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-703 DE-739 DE-858 DE-83 DE-11 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-703 DE-739 DE-858 DE-83 DE-11 DE-188 |
| physical | XXVII, 789, 21 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Dryden Pr. |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Consumer behavior James F. Engel ; Roger D. Blackwell ; Paul W. Miniard 6. ed. Chicago [u.a.] Dryden Pr. 1990 XXVII, 789, 21 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Consumo (Economia) larpcal Marketing ram Surplus (économie politique) - Attitudes ram Consumer behavior Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Blackwell, Roger D. 1940- Verfasser (DE-588)142572543 aut Miniard, Paul W. Verfasser (DE-588)170210219 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002972045&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Engel, James F. 1934- Blackwell, Roger D. 1940- Miniard, Paul W. Consumer behavior Consumentengedrag gtt Consumo (Economia) larpcal Marketing ram Surplus (économie politique) - Attitudes ram Consumer behavior Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_full | Consumer behavior James F. Engel ; Roger D. Blackwell ; Paul W. Miniard |
| title_fullStr | Consumer behavior James F. Engel ; Roger D. Blackwell ; Paul W. Miniard |
| title_full_unstemmed | Consumer behavior James F. Engel ; Roger D. Blackwell ; Paul W. Miniard |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Consumentengedrag gtt Consumo (Economia) larpcal Marketing ram Surplus (économie politique) - Attitudes ram Consumer behavior Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumentengedrag Consumo (Economia) Marketing Surplus (économie politique) - Attitudes Consumer behavior Marketing research Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002972045&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT engeljamesf consumerbehavior AT blackwellrogerd consumerbehavior AT miniardpaulw consumerbehavior |