The marketing imagination:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Free Pr. u.a.
1983
|
| Schlagworte: | |
| Beschreibung: | XV, 203 S. graph. Darst. |
| ISBN: | 0029188407 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing imagination |c Theodore Levitt |
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| 300 | |a XV, 203 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Levitt, Theodore |
| author_facet | Levitt, Theodore |
| author_role | aut |
| author_sort | Levitt, Theodore |
| author_variant | t l tl |
| building | Verbundindex |
| bvnumber | BV004829620 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)9557618 (DE-599)BVBBV004829620 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004829620 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:18:17Z |
| institution | BVB |
| isbn | 0029188407 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002972040 |
| oclc_num | 9557618 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-384 DE-473 DE-BY-UBG DE-739 |
| physical | XV, 203 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Free Pr. u.a. |
| record_format | marc |
| spelling | Levitt, Theodore Verfasser aut The marketing imagination Theodore Levitt New York, NY Free Pr. u.a. 1983 XV, 203 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Kreativität (DE-588)4032903-3 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Levitt, Theodore The marketing imagination Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Kreativität (DE-588)4032903-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4032903-3 (DE-588)4120697-6 |
| title | The marketing imagination |
| title_auth | The marketing imagination |
| title_exact_search | The marketing imagination |
| title_full | The marketing imagination Theodore Levitt |
| title_fullStr | The marketing imagination Theodore Levitt |
| title_full_unstemmed | The marketing imagination Theodore Levitt |
| title_short | The marketing imagination |
| title_sort | the marketing imagination |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Kreativität (DE-588)4032903-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketingmanagement Kreativität Marketingstrategie |
| work_keys_str_mv | AT levitttheodore themarketingimagination |