Packaging in the marketing mix:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1990
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 140 S. Ill. |
| ISBN: | 0750600209 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004726664 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920227s1990 a||| |||| 00||| eng d | ||
| 020 | |a 0750600209 |9 0-7506-0020-9 | ||
| 035 | |a (OCoLC)23141518 | ||
| 035 | |a (DE-599)BVBBV004726664 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-703 |a DE-739 |a DE-188 | ||
| 050 | 0 | |a TS195 | |
| 082 | 0 | |a 658.5/64 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Danton de Rouffignac, Peter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Packaging in the marketing mix |c Peter Danton de Rouffignac |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1990 | |
| 300 | |a XI, 140 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Conditionnement |2 ram | |
| 650 | 4 | |a Packaging | |
| 650 | 0 | 7 | |a Verpackung |0 (DE-588)4063118-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 0 | 1 | |a Verpackung |0 (DE-588)4063118-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verpackung |0 (DE-588)4063118-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002906192&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002906192 | ||
Datensatz im Suchindex
| _version_ | 1804118844833267712 |
|---|---|
| adam_text | Contents
Preface vii
Acknowledgements xiii
1 The packaging materials 1
Introduction: the historical background 1
Plastics 3
Paper and board 9
Metals in packaging 16
Glass containers 19
Wood and other natural materials 21
2 Converting and printing the substrate 23
Introduction 23
Coating and laminating . 24
Adhesives 28
Plastics processing 29
Cutting, scoring, folding 33
Printing operations 33
Packaging components: lids, caps and closures 37
Packaging components: labels 40
3 Some packaging options and special situations 43
Introduction 43
Aerosols 43
Packaging for anti counterfeiting 46
Automated packaging lines 53
Packaging for distribution 54
Intermediate bulk containers 56
Packaging medical and pharmaceutical items 57
vi Contents
(4 / Packaging and the retail sector 59
Introduction 59
Types of retail outlet in Europe 63
Implications for products and packaging 65
Packaging and point of sale 68
Some retail packaging guidelines 71
Retailing in the 1990s 73
Concentrations of power 77
The rise of own brands 78
The future shape of supermarketing 79
5 j The marketing mix 82
The marketing oriented company 82
The role of strategic planning 83
The product life cycle 84
New product development 85
Researching consumer markets 88
Lifestyles and consumer spending 90
The purchase decision 91
Market segmentation 92
Planning products that appeal to the market 94
Managing the product range 95
Marketing aspects of the product life cycle 96
Product branding 97
Branding and packaging 101
Sources of ideas for new products 102
Formulae for product testing 104
Sales promotion 106
Launch of a new product 109
6 Packaging and the consumer 113
Consumer protection in Britain and Europe 114
The problem of deceptive packaging 116
A more concerned consumer? 119
A greening of the food processing industry? 122
Packaging and the environment 123
7) Packaging and design 126
Today s package designer 126
Not just a pretty face what packaging can and cannot do 128
The designer/client relationship: the design brief 129
The design approach 133
Appendix Sources of further information 135
Index 139
|
| any_adam_object | 1 |
| author | Danton de Rouffignac, Peter |
| author_facet | Danton de Rouffignac, Peter |
| author_role | aut |
| author_sort | Danton de Rouffignac, Peter |
| author_variant | d r p d drp drpd |
| building | Verbundindex |
| bvnumber | BV004726664 |
| callnumber-first | T - Technology |
| callnumber-label | TS195 |
| callnumber-raw | TS195 |
| callnumber-search | TS195 |
| callnumber-sort | TS 3195 |
| callnumber-subject | TS - Manufactures |
| classification_rvk | QP 600 QP 624 |
| ctrlnum | (OCoLC)23141518 (DE-599)BVBBV004726664 |
| dewey-full | 658.5/64 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/64 |
| dewey-search | 658.5/64 |
| dewey-sort | 3658.5 264 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01540nam a2200433 c 4500</leader><controlfield tag="001">BV004726664</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920227s1990 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750600209</subfield><subfield code="9">0-7506-0020-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)23141518</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004726664</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TS195</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5/64</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Danton de Rouffignac, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Packaging in the marketing mix</subfield><subfield code="c">Peter Danton de Rouffignac</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 140 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Conditionnement</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Packaging</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verpackung</subfield><subfield code="0">(DE-588)4063118-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verpackung</subfield><subfield code="0">(DE-588)4063118-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verpackung</subfield><subfield code="0">(DE-588)4063118-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002906192&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002906192</subfield></datafield></record></collection> |
| id | DE-604.BV004726664 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:16:46Z |
| institution | BVB |
| isbn | 0750600209 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002906192 |
| oclc_num | 23141518 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-739 DE-188 |
| owner_facet | DE-384 DE-703 DE-739 DE-188 |
| physical | XI, 140 S. Ill. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Danton de Rouffignac, Peter Verfasser aut Packaging in the marketing mix Peter Danton de Rouffignac 1. publ. Oxford Butterworth-Heinemann 1990 XI, 140 S. Ill. txt rdacontent n rdamedia nc rdacarrier Conditionnement ram Packaging Verpackung (DE-588)4063118-7 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 s Verpackung (DE-588)4063118-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002906192&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Danton de Rouffignac, Peter Packaging in the marketing mix Conditionnement ram Packaging Verpackung (DE-588)4063118-7 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4063118-7 (DE-588)4168908-2 |
| title | Packaging in the marketing mix |
| title_auth | Packaging in the marketing mix |
| title_exact_search | Packaging in the marketing mix |
| title_full | Packaging in the marketing mix Peter Danton de Rouffignac |
| title_fullStr | Packaging in the marketing mix Peter Danton de Rouffignac |
| title_full_unstemmed | Packaging in the marketing mix Peter Danton de Rouffignac |
| title_short | Packaging in the marketing mix |
| title_sort | packaging in the marketing mix |
| topic | Conditionnement ram Packaging Verpackung (DE-588)4063118-7 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Conditionnement Packaging Verpackung Marketing-Mix |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002906192&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dantonderouffignacpeter packaginginthemarketingmix |