The Aspirin wars: money, medicine, and 100 years of rampant competition
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Knopf
1991
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 420 S. Ill. |
| ISBN: | 0394578945 |
Internformat
MARC
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| 100 | 1 | |a Mann, Charles C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Aspirin wars |b money, medicine, and 100 years of rampant competition |c by Charles C. Mann and Mark L. Plummer |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Knopf |c 1991 | |
| 300 | |a VIII, 420 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 610 | 2 | 4 | |a Farbenfabriken Bayer Aktiengesellschaft |
| 610 | 2 | 4 | |a Farbenfabriken vorm. Friedrich Bayer & Co |
| 650 | 7 | |a Acetylsalicylzuur |2 gtt | |
| 650 | 7 | |a Farmaceutische industrie |2 gtt | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Aspirin |x Marketing |x History | |
| 650 | 4 | |a Aspirin |x economics | |
| 650 | 4 | |a Aspirin |x history | |
| 650 | 4 | |a Drug Industry |x economics | |
| 650 | 4 | |a Drug Industry |x trends | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-002898767 | ||
Datensatz im Suchindex
| _version_ | 1804118834210144256 |
|---|---|
| adam_text | CONTENTS
Prologue: How on Earth Did All This Come About? 3
PART ONE: JUST A BUSINESSMAN 13
1. Unsurpassed by Any Other Drug 15
2. Rich Beyond the Dreams of Avarice 32
3. The Fake Bayer 50
4. Said Products 64
5. A Positive Mental Attitude Toward the Present Regime 81
6. Let Us Keep the Shirt Until It Is Absolutely Necessary to
Take It Off 93
7. Force Majeure 107
PART TWO: POUNDING HAMMERS 121
8. I Am Not in the Jailbird Class 123
9. As Much Bite as a Canton Flannel Dog 138
10. Fast, Fast, FAST Relief! 151
11. Aspirin: Homey, Familiar, Time Tested Aspirin 168
12. Let Your Rivals Pay Their Own Advertising Bills 184
13. Shame on You! 198
14. Small Nations 217
viii CONTENTS
PART THREE: BLUT, BLUT, VERFLUCHTES BLUT 233
15. Give No Deadly Drug to Any 235
16. Break Your Code 255
17. I Think I Know How Aspirin Works. Do You? 272
18. Who Is This Guy, Anyway? 291
19. Miracle Drug 311
Epilogue: The Economic Incentives 325
A Note on Sources 341
Abbreviations 343
Notes 347
Bibliography 3^7
Acknowledgments 405
Index 407
|
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| discipline | Chemie / Pharmazie Wirtschaftswissenschaften |
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| isbn | 0394578945 |
| language | English |
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| spelling | Mann, Charles C. Verfasser aut The Aspirin wars money, medicine, and 100 years of rampant competition by Charles C. Mann and Mark L. Plummer 1. ed. New York Knopf 1991 VIII, 420 S. Ill. txt rdacontent n rdamedia nc rdacarrier Bayer AG Farbenfabriken Bayer Aktiengesellschaft Farbenfabriken vorm. Friedrich Bayer & Co Acetylsalicylzuur gtt Farmaceutische industrie gtt Geschichte Aspirin Marketing History Aspirin economics Aspirin history Drug Industry economics Drug Industry trends Geschichte (DE-588)4020517-4 gnd rswk-swf Acetylsalicylsäure (DE-588)4000351-6 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Arzneimittelmarkt (DE-588)4003131-7 gnd rswk-swf Acetylsalicylsäure (DE-588)4000351-6 s Arzneimittelmarkt (DE-588)4003131-7 s Wettbewerb (DE-588)4065835-1 s Geschichte (DE-588)4020517-4 s DE-604 Plummer, Mark L. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002898767&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mann, Charles C. Plummer, Mark L. The Aspirin wars money, medicine, and 100 years of rampant competition Bayer AG Farbenfabriken Bayer Aktiengesellschaft Farbenfabriken vorm. Friedrich Bayer & Co Acetylsalicylzuur gtt Farmaceutische industrie gtt Geschichte Aspirin Marketing History Aspirin economics Aspirin history Drug Industry economics Drug Industry trends Geschichte (DE-588)4020517-4 gnd Acetylsalicylsäure (DE-588)4000351-6 gnd Wettbewerb (DE-588)4065835-1 gnd Arzneimittelmarkt (DE-588)4003131-7 gnd |
| subject_GND | (DE-588)4020517-4 (DE-588)4000351-6 (DE-588)4065835-1 (DE-588)4003131-7 |
| title | The Aspirin wars money, medicine, and 100 years of rampant competition |
| title_auth | The Aspirin wars money, medicine, and 100 years of rampant competition |
| title_exact_search | The Aspirin wars money, medicine, and 100 years of rampant competition |
| title_full | The Aspirin wars money, medicine, and 100 years of rampant competition by Charles C. Mann and Mark L. Plummer |
| title_fullStr | The Aspirin wars money, medicine, and 100 years of rampant competition by Charles C. Mann and Mark L. Plummer |
| title_full_unstemmed | The Aspirin wars money, medicine, and 100 years of rampant competition by Charles C. Mann and Mark L. Plummer |
| title_short | The Aspirin wars |
| title_sort | the aspirin wars money medicine and 100 years of rampant competition |
| title_sub | money, medicine, and 100 years of rampant competition |
| topic | Bayer AG Farbenfabriken Bayer Aktiengesellschaft Farbenfabriken vorm. Friedrich Bayer & Co Acetylsalicylzuur gtt Farmaceutische industrie gtt Geschichte Aspirin Marketing History Aspirin economics Aspirin history Drug Industry economics Drug Industry trends Geschichte (DE-588)4020517-4 gnd Acetylsalicylsäure (DE-588)4000351-6 gnd Wettbewerb (DE-588)4065835-1 gnd Arzneimittelmarkt (DE-588)4003131-7 gnd |
| topic_facet | Bayer AG Farbenfabriken Bayer Aktiengesellschaft Farbenfabriken vorm. Friedrich Bayer & Co Acetylsalicylzuur Farmaceutische industrie Geschichte Aspirin Marketing History Aspirin economics Aspirin history Drug Industry economics Drug Industry trends Acetylsalicylsäure Wettbewerb Arzneimittelmarkt |
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