Dynamic models of advertising competition: open- and closed-loop extensions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Kluwer
|
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
| Beschreibung: | VII, 122 S. |
| ISBN: | 0792391462 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004703250 | ||
| 003 | DE-604 | ||
| 005 | 19920205 | ||
| 007 | t | ||
| 008 | 920131nuuuuuuuu |||| 00||| engod | ||
| 020 | |a 0792391462 |9 0-7923-9146-2 | ||
| 035 | |a (OCoLC)231273142 | ||
| 035 | |a (DE-599)BVBBV004703250 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-83 |a DE-11 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Erickson, Gary M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dynamic models of advertising competition |b open- and closed-loop extensions |c Gary M. Erickson |
| 264 | 1 | |a Boston u.a. |b Kluwer | |
| 300 | |a VII, 122 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a International series in quantitative marketing | |
| 650 | 0 | 7 | |a Mathematisches Modell |0 (DE-588)4114528-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Modell |0 (DE-588)4039798-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerb |0 (DE-588)4065835-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeerfolgskontrolle |0 (DE-588)4189634-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Wettbewerb |0 (DE-588)4065835-1 |D s |
| 689 | 0 | 2 | |a Mathematisches Modell |0 (DE-588)4114528-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Wettbewerb |0 (DE-588)4065835-1 |D s |
| 689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 2 | |a Modell |0 (DE-588)4039798-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbeerfolgskontrolle |0 (DE-588)4189634-8 |D s |
| 689 | 2 | 1 | |a Mathematisches Modell |0 (DE-588)4114528-8 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002889210 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118819634937856 |
|---|---|
| any_adam_object | |
| author | Erickson, Gary M. |
| author_facet | Erickson, Gary M. |
| author_role | aut |
| author_sort | Erickson, Gary M. |
| author_variant | g m e gm gme |
| building | Verbundindex |
| bvnumber | BV004703250 |
| classification_rvk | QP 630 QP 634 |
| ctrlnum | (OCoLC)231273142 (DE-599)BVBBV004703250 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01878nam a2200505 c 4500</leader><controlfield tag="001">BV004703250</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19920205 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920131nuuuuuuuu |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0792391462</subfield><subfield code="9">0-7923-9146-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)231273142</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004703250</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Erickson, Gary M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Dynamic models of advertising competition</subfield><subfield code="b">open- and closed-loop extensions</subfield><subfield code="c">Gary M. Erickson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston u.a.</subfield><subfield code="b">Kluwer</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 122 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International series in quantitative marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Modell</subfield><subfield code="0">(DE-588)4039798-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Modell</subfield><subfield code="0">(DE-588)4039798-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbeerfolgskontrolle</subfield><subfield code="0">(DE-588)4189634-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002889210</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV004703250 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:16:21Z |
| institution | BVB |
| isbn | 0792391462 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002889210 |
| oclc_num | 231273142 |
| open_access_boolean | |
| owner | DE-12 DE-83 DE-11 |
| owner_facet | DE-12 DE-83 DE-11 |
| physical | VII, 122 S. |
| publishDateSort | 0000 |
| publisher | Kluwer |
| record_format | marc |
| series2 | International series in quantitative marketing |
| spelling | Erickson, Gary M. Verfasser aut Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson Boston u.a. Kluwer VII, 122 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Werbung (DE-588)4065541-6 s Wettbewerb (DE-588)4065835-1 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Modell (DE-588)4039798-1 s 1\p DE-604 Werbeerfolgskontrolle (DE-588)4189634-8 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Erickson, Gary M. Dynamic models of advertising competition open- and closed-loop extensions Mathematisches Modell (DE-588)4114528-8 gnd Modell (DE-588)4039798-1 gnd Wettbewerb (DE-588)4065835-1 gnd Werbung (DE-588)4065541-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| subject_GND | (DE-588)4114528-8 (DE-588)4039798-1 (DE-588)4065835-1 (DE-588)4065541-6 (DE-588)4189634-8 |
| title | Dynamic models of advertising competition open- and closed-loop extensions |
| title_auth | Dynamic models of advertising competition open- and closed-loop extensions |
| title_exact_search | Dynamic models of advertising competition open- and closed-loop extensions |
| title_full | Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson |
| title_fullStr | Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson |
| title_full_unstemmed | Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson |
| title_short | Dynamic models of advertising competition |
| title_sort | dynamic models of advertising competition open and closed loop extensions |
| title_sub | open- and closed-loop extensions |
| topic | Mathematisches Modell (DE-588)4114528-8 gnd Modell (DE-588)4039798-1 gnd Wettbewerb (DE-588)4065835-1 gnd Werbung (DE-588)4065541-6 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| topic_facet | Mathematisches Modell Modell Wettbewerb Werbung Werbeerfolgskontrolle |
| work_keys_str_mv | AT ericksongarym dynamicmodelsofadvertisingcompetitionopenandclosedloopextensions |