Marketing-Controlling: Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main u.a.
Lang
1991
|
| Schriftenreihe: | Schriften zum Controlling
11 |
| Schlagworte: | |
| Beschreibung: | VI, 383 S. graph. Darst. |
| ISBN: | 3631441460 |
Internformat
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| 100 | 1 | |a Palloks, Monika |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing-Controlling |b Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management |c Monika Palloks |
| 264 | 1 | |a Frankfurt am Main u.a. |b Lang |c 1991 | |
| 300 | |a VI, 383 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Schriften zum Controlling |v 11 | |
| 502 | |a Zugl.: Dortmund, Univ., Diss., 1991 | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Controlling |0 (DE-588)4070102-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Controlling |0 (DE-588)4070102-5 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 830 | 0 | |a Schriften zum Controlling |v 11 |w (DE-604)BV000704873 |9 11 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002863866 | ||
Datensatz im Suchindex
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| author_facet | Palloks, Monika |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)28425333 (DE-599)BVBBV004662094 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV004662094 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:15:44Z |
| institution | BVB |
| isbn | 3631441460 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002863866 |
| oclc_num | 28425333 |
| open_access_boolean | |
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| physical | VI, 383 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Lang |
| record_format | marc |
| series | Schriften zum Controlling |
| series2 | Schriften zum Controlling |
| spelling | Palloks, Monika Verfasser aut Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management Monika Palloks Frankfurt am Main u.a. Lang 1991 VI, 383 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriften zum Controlling 11 Zugl.: Dortmund, Univ., Diss., 1991 Marketing Management Strategic planning Controlling (DE-588)4070102-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Controlling (DE-588)4070102-5 s Marketing (DE-588)4037589-4 s DE-604 Schriften zum Controlling 11 (DE-604)BV000704873 11 |
| spellingShingle | Palloks, Monika Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management Schriften zum Controlling Marketing Management Strategic planning Controlling (DE-588)4070102-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4070102-5 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management |
| title_auth | Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management |
| title_exact_search | Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management |
| title_full | Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management Monika Palloks |
| title_fullStr | Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management Monika Palloks |
| title_full_unstemmed | Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management Monika Palloks |
| title_short | Marketing-Controlling |
| title_sort | marketing controlling konzeption zur entscheidungsbezogenen informationsversorgung des operativen und strategischen marketing management |
| title_sub | Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management |
| topic | Marketing Management Strategic planning Controlling (DE-588)4070102-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Strategic planning Controlling Marketing Hochschulschrift |
| volume_link | (DE-604)BV000704873 |
| work_keys_str_mv | AT palloksmonika marketingcontrollingkonzeptionzurentscheidungsbezogeneninformationsversorgungdesoperativenundstrategischenmarketingmanagement |