Mediapraxis: Werbeträger, Mediaforschung und Mediaplanung
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Heidelberg
Physica-Verl.
1991
|
| Schlagworte: | |
| Beschreibung: | Ab 2. Aufl. u.d.T.: Mediaplanung |
| Beschreibung: | VIII, 191 S. graph. Darst. |
| ISBN: | 3790805750 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20120629 | ||
| 007 | t | ||
| 008 | 911014s1991 gw d||| |||| 00||| ger d | ||
| 020 | |a 3790805750 |9 3-7908-0575-0 | ||
| 035 | |a (OCoLC)26305599 | ||
| 035 | |a (DE-599)BVBBV004626598 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-19 |a DE-92 |a DE-739 |a DE-945 |a DE-824 |a DE-1047 |a DE-706 |a DE-B170 |a DE-2070s |a DE-188 | ||
| 050 | 0 | |a P95.815 | |
| 082 | 0 | |a 302.23/0943 |2 20 | |
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| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Wessbecher, Hugo E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mediapraxis |b Werbeträger, Mediaforschung und Mediaplanung |c Hugo E. Wessbecher ; Fritz Unger |
| 264 | 1 | |a Heidelberg |b Physica-Verl. |c 1991 | |
| 300 | |a VIII, 191 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Ab 2. Aufl. u.d.T.: Mediaplanung | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media |x Economic aspects |z Germany (West) | |
| 650 | 4 | |a Mass media |x Research |z Germany (West) | |
| 650 | 4 | |a Mass media |z Germany (West) |x Planning | |
| 650 | 0 | 7 | |a Werbeträger |0 (DE-588)4133377-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaforschung |0 (DE-588)4135296-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeträger |0 (DE-588)4133377-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Mediaforschung |0 (DE-588)4135296-8 |D s |
| 689 | 2 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 2 | 2 | |a Werbeträger |0 (DE-588)4133377-9 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Unger, Fritz |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002842078 | ||
Datensatz im Suchindex
| _version_ | 1804118748537290752 |
|---|---|
| any_adam_object | |
| author | Wessbecher, Hugo E. Unger, Fritz |
| author_facet | Wessbecher, Hugo E. Unger, Fritz |
| author_role | aut aut |
| author_sort | Wessbecher, Hugo E. |
| author_variant | h e w he hew f u fu |
| building | Verbundindex |
| bvnumber | BV004626598 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P95 |
| callnumber-raw | P95.815 |
| callnumber-search | P95.815 |
| callnumber-sort | P 295.815 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 17400 QP 632 |
| ctrlnum | (OCoLC)26305599 (DE-599)BVBBV004626598 |
| dewey-full | 302.23/0943 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/0943 |
| dewey-search | 302.23/0943 |
| dewey-sort | 3302.23 3943 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004626598 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:15:14Z |
| institution | BVB |
| isbn | 3790805750 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002842078 |
| oclc_num | 26305599 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-92 DE-739 DE-945 DE-824 DE-1047 DE-706 DE-B170 DE-2070s DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-92 DE-739 DE-945 DE-824 DE-1047 DE-706 DE-B170 DE-2070s DE-188 |
| physical | VIII, 191 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Physica-Verl. |
| record_format | marc |
| spelling | Wessbecher, Hugo E. Verfasser aut Mediapraxis Werbeträger, Mediaforschung und Mediaplanung Hugo E. Wessbecher ; Fritz Unger Heidelberg Physica-Verl. 1991 VIII, 191 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ab 2. Aufl. u.d.T.: Mediaplanung Massenmedien Mass media Economic aspects Germany (West) Mass media Research Germany (West) Mass media Germany (West) Planning Werbeträger (DE-588)4133377-9 gnd rswk-swf Mediaforschung (DE-588)4135296-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbeträger (DE-588)4133377-9 s DE-604 Mediaplanung (DE-588)4038221-7 s Mediaforschung (DE-588)4135296-8 s Unger, Fritz Verfasser aut |
| spellingShingle | Wessbecher, Hugo E. Unger, Fritz Mediapraxis Werbeträger, Mediaforschung und Mediaplanung Massenmedien Mass media Economic aspects Germany (West) Mass media Research Germany (West) Mass media Germany (West) Planning Werbeträger (DE-588)4133377-9 gnd Mediaforschung (DE-588)4135296-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4135296-8 (DE-588)4038221-7 |
| title | Mediapraxis Werbeträger, Mediaforschung und Mediaplanung |
| title_auth | Mediapraxis Werbeträger, Mediaforschung und Mediaplanung |
| title_exact_search | Mediapraxis Werbeträger, Mediaforschung und Mediaplanung |
| title_full | Mediapraxis Werbeträger, Mediaforschung und Mediaplanung Hugo E. Wessbecher ; Fritz Unger |
| title_fullStr | Mediapraxis Werbeträger, Mediaforschung und Mediaplanung Hugo E. Wessbecher ; Fritz Unger |
| title_full_unstemmed | Mediapraxis Werbeträger, Mediaforschung und Mediaplanung Hugo E. Wessbecher ; Fritz Unger |
| title_short | Mediapraxis |
| title_sort | mediapraxis werbetrager mediaforschung und mediaplanung |
| title_sub | Werbeträger, Mediaforschung und Mediaplanung |
| topic | Massenmedien Mass media Economic aspects Germany (West) Mass media Research Germany (West) Mass media Germany (West) Planning Werbeträger (DE-588)4133377-9 gnd Mediaforschung (DE-588)4135296-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Massenmedien Mass media Economic aspects Germany (West) Mass media Research Germany (West) Mass media Germany (West) Planning Werbeträger Mediaforschung Mediaplanung |
| work_keys_str_mv | AT wessbecherhugoe mediapraxiswerbetragermediaforschungundmediaplanung AT ungerfritz mediapraxiswerbetragermediaforschungundmediaplanung |