Market driven strategy: processes for creating value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Free Pr.
1990
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 405 S. graph. Darst. |
| ISBN: | 0029072115 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
PART
ONE Strategic Choices in Competitive Markets
1. Managing in Turbulent Markets 3
• Choices and Challenges in Turbulent Markets 5
• Successful Market Management 14
• When Strategy Matters 19
2. Strategies for Competing 21
Business Definition 25
• Strategic Thrust 28
• Performance Objectives 32
• Attributes of a Sound Strategy 34
• The Payoff from a Sound Strategy 41
PART
TWO Processes for Developing Market Driven Strategies
3. Making Strategic Decisions 45
• Approaches to Strategy Development 46
Adaptive Planning: Integrating the Approaches 55
• Plans That Can Be Implemented 60
4. Adaptive Planning 62
Situation Assessment 65
tit
iv Contents
• Real Time Issues Management 75
• Negotiating Objectives and Resources 79
• Completing the Planning Process 55
PART
THREE Assessing the Competitive Position
5. Understanding Competitive Markets:
Their Structure and Attractiveness 89
• Defining the Market 90
• Finding Attractive Segments 98
• Market Attractiveness 107
• Choosing the Market Arena and Target Segment 122
6. Assessing Advantages 124
The Concept of Competitive Advantage 128
• Customer Oriented Assessments 138
• Competitor Centered Assessments 147
Integrated Assessments of Competitive Advantage 157
PART
FOUR Choosing Arenas and Advantages
7. Deciding How to Compete 163
Strategies for Competing 164
• Strategies for Enhancing Customer Value 173
• Cost Competitive Strategies 184
• Changing the Competitive Strategy 191
8. Deciding Where to Compete: Focusing
and Sustaining the Advantage 193
Segmentation Focus Strategies 196
• Choosing the Scope of Market Coverage 200
• Sustaining the Advantage 205
• Defending the Advantage 212
• Lessons for Strategy 217
Contents V
9. Gaining Access to Markets 219
• Channel Design Decisions 220
• The Turbulent Channel Environment 226
• Developing a Channel Strategy 239
• Navigating the Turbulent Channel Environment 252
10. Responding to Global Markets 253
Assessing the Extent of Globalization 256
• Choosing Strategies for Competing Globally 264
• Deciding How to Participate 270
• Implementing Global Strategies 276
• Meeting the Global Challenge 282
PART
FIVE Renewing the Strategy
11. Charting New Directions:
Conditions for Successful Renewal 287
Staying Close to the Market 290
• Setting the Strategic Direction 292
• Sticking to the Knitting 295
• Innovating under Time Pressure 297
• Ensuring Organizational Support 299
• The Conditions for Success 302
12. Setting the Growth Direction 304
• Growth Objectives 307
• Strategic Purpose 309
Growth Path 316
• Method of Participation 326
• Toward a Strategic Guidance System 328
PART
SIX Issues in Implementing Market Driven Strategies
13. Choosing Market Strategies 333
• The Process of Valuing Market Strategies 334
• Why Value Analysis Is Not Strategy Analysis 342
VI Contents
• Misleading Signals from Value Analysis 349
• Finding a Role for Value Analysis 353
14. Building a Market Driven Organization:
The Key to Competing Effectively 356
• Perspectives on Market Driven Organizations 357
• Becoming Market Driven 363
Toward Market Driven Strategies 374
Notes 377
Index 395
|
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| author | Day, George S. 1937- |
| author_GND | (DE-588)120168537 |
| author_facet | Day, George S. 1937- |
| author_role | aut |
| author_sort | Day, George S. 1937- |
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| building | Verbundindex |
| bvnumber | BV004609561 |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)440212748 (DE-599)BVBBV004609561 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004609561 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:14:55Z |
| institution | BVB |
| isbn | 0029072115 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002831812 |
| oclc_num | 440212748 |
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| physical | IX, 405 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Free Pr. |
| record_format | marc |
| spelling | Day, George S. 1937- Verfasser (DE-588)120168537 aut Market driven strategy processes for creating value George S. Day New York Free Pr. 1990 IX, 405 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s Marketingstrategie (DE-588)4120697-6 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002831812&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Day, George S. 1937- Market driven strategy processes for creating value Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4309237-8 (DE-588)4124261-0 (DE-588)4078609-2 (DE-588)4120697-6 |
| title | Market driven strategy processes for creating value |
| title_auth | Market driven strategy processes for creating value |
| title_exact_search | Market driven strategy processes for creating value |
| title_full | Market driven strategy processes for creating value George S. Day |
| title_fullStr | Market driven strategy processes for creating value George S. Day |
| title_full_unstemmed | Market driven strategy processes for creating value George S. Day |
| title_short | Market driven strategy |
| title_sort | market driven strategy processes for creating value |
| title_sub | processes for creating value |
| topic | Marketing (DE-588)4037589-4 gnd Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Strategische Planung Strategisches Management Unternehmensplanung Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002831812&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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