Basic marketing: a managerial approach 2 Applications in basic marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1990
|
| Schriftenreihe: | The Irwin series in marketing
|
| Beschreibung: | 200 S. Ill., graph. Darst. |
Internformat
MARC
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| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |n 2 |p Applications in basic marketing |c E. Jerome McCarthy ; William D. Perreault |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_role | aut aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm w d p wd wdp j f g jf jfg |
| building | Verbundindex |
| bvnumber | BV004587411 |
| ctrlnum | (DE-599)BVBBV004587411 |
| format | Book |
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| id | DE-604.BV004587411 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:14:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002820416 |
| open_access_boolean | |
| physical | 200 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach 2 Applications in basic marketing E. Jerome McCarthy ; William D. Perreault Homewood, Ill. [u.a.] Irwin 1990 200 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 2 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach 2 Applications in basic marketing E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach 2 Applications in basic marketing E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach 2 Applications in basic marketing E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach applications in basic marketing |
| title_sub | a managerial approach |
| volume_link | (DE-604)BV013481605 |
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