Social marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Düsseldorf [u.a.]
ECON-Verl.
1991
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 395 - 409 |
| Beschreibung: | 414 S. graph. Darst. |
| ISBN: | 3430156467 |
Internformat
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Roberto, Eduardo |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Roberto, Eduardo |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk e r er |
| building | Verbundindex |
| bvnumber | BV004569568 |
| classification_rvk | QP 600 QR 400 QV 020 |
| ctrlnum | (OCoLC)46150374 (DE-599)BVBBV004569568 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004569568 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:14:26Z |
| institution | BVB |
| isbn | 3430156467 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002810977 |
| oclc_num | 46150374 |
| open_access_boolean | |
| owner | DE-859 DE-M347 DE-92 DE-739 DE-20 DE-824 DE-N2 DE-1046 DE-70 DE-1049 DE-1102 DE-898 DE-BY-UBR DE-706 DE-B170 DE-634 DE-2070s DE-188 |
| owner_facet | DE-859 DE-M347 DE-92 DE-739 DE-20 DE-824 DE-N2 DE-1046 DE-70 DE-1049 DE-1102 DE-898 DE-BY-UBR DE-706 DE-B170 DE-634 DE-2070s DE-188 |
| physical | 414 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | ECON-Verl. |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Social marketing Social marketing Philip Kotler ; Eduardo Roberto Düsseldorf [u.a.] ECON-Verl. 1991 414 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 395 - 409 Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Roberto, Eduardo Verfasser aut |
| spellingShingle | Kotler, Philip 1931- Roberto, Eduardo Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Social marketing |
| title_alt | Social marketing |
| title_auth | Social marketing |
| title_exact_search | Social marketing |
| title_full | Social marketing Philip Kotler ; Eduardo Roberto |
| title_fullStr | Social marketing Philip Kotler ; Eduardo Roberto |
| title_full_unstemmed | Social marketing Philip Kotler ; Eduardo Roberto |
| title_short | Social marketing |
| title_sort | social marketing |
| topic | Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Soziomarketing |
| work_keys_str_mv | AT kotlerphilip socialmarketing AT robertoeduardo socialmarketing |