Multinational marketing management: cases and readings
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. u.a.
Addison-Wesley
1988
|
| Ausgabe: | (REprint. with corr.) |
| Schlagworte: | |
| Beschreibung: | Spätere Aufl. u.d.T.: Global marketing management |
| Beschreibung: | X, 500 S. Ill., graph. Darst. |
| ISBN: | 0201079968 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004523251 | ||
| 003 | DE-604 | ||
| 005 | 20170327 | ||
| 007 | t | ||
| 008 | 910903s1988 ad|| |||| 00||| eng d | ||
| 020 | |a 0201079968 |9 0-201-07996-8 | ||
| 035 | |a (OCoLC)15697066 | ||
| 035 | |a (DE-599)BVBBV004523251 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-188 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/48 |2 19 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a Multinational marketing management |b cases and readings |c Robert D. Buzzell ; John A. Quelch |
| 250 | |a (REprint. with corr.) | ||
| 264 | 1 | |a Reading, Mass. u.a. |b Addison-Wesley |c 1988 | |
| 300 | |a X, 500 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Spätere Aufl. u.d.T.: Global marketing management | ||
| 650 | 7 | |a Internationale aspecten |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Marchés d'exportation - Gestion | |
| 650 | 7 | |a Marchés d'exportation - Gestion |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Export marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Buzzell, Robert Dow |d 1933- |0 (DE-588)170036006 |4 edt | |
| 700 | 1 | |a Quelch, John A. |d 1951- |0 (DE-588)136250440 |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002785678 | ||
Datensatz im Suchindex
| _version_ | 1804118660704370688 |
|---|---|
| any_adam_object | |
| author2 | Buzzell, Robert Dow 1933- Quelch, John A. 1951- |
| author2_role | edt edt |
| author2_variant | r d b rd rdb j a q ja jaq |
| author_GND | (DE-588)170036006 (DE-588)136250440 |
| author_facet | Buzzell, Robert Dow 1933- Quelch, John A. 1951- |
| building | Verbundindex |
| bvnumber | BV004523251 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)15697066 (DE-599)BVBBV004523251 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | (REprint. with corr.) |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01757nam a2200493 c 4500</leader><controlfield tag="001">BV004523251</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170327 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910903s1988 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0201079968</subfield><subfield code="9">0-201-07996-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)15697066</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004523251</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multinational marketing management</subfield><subfield code="b">cases and readings</subfield><subfield code="c">Robert D. Buzzell ; John A. Quelch</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">(REprint. with corr.)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Reading, Mass. u.a.</subfield><subfield code="b">Addison-Wesley</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 500 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Spätere Aufl. u.d.T.: Global marketing management</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale ondernemingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marchés d'exportation - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marchés d'exportation - Gestion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Buzzell, Robert Dow</subfield><subfield code="d">1933-</subfield><subfield code="0">(DE-588)170036006</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Quelch, John A.</subfield><subfield code="d">1951-</subfield><subfield code="0">(DE-588)136250440</subfield><subfield code="4">edt</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002785678</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Aufsatzsammlung Fallstudiensammlung |
| id | DE-604.BV004523251 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:13:50Z |
| institution | BVB |
| isbn | 0201079968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785678 |
| oclc_num | 15697066 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-188 |
| physical | X, 500 S. Ill., graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Multinational marketing management cases and readings Robert D. Buzzell ; John A. Quelch (REprint. with corr.) Reading, Mass. u.a. Addison-Wesley 1988 X, 500 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Spätere Aufl. u.d.T.: Global marketing management Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés d'exportation - Gestion ram Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Buzzell, Robert Dow 1933- (DE-588)170036006 edt Quelch, John A. 1951- (DE-588)136250440 edt |
| spellingShingle | Multinational marketing management cases and readings Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés d'exportation - Gestion ram Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Multinational marketing management cases and readings |
| title_auth | Multinational marketing management cases and readings |
| title_exact_search | Multinational marketing management cases and readings |
| title_full | Multinational marketing management cases and readings Robert D. Buzzell ; John A. Quelch |
| title_fullStr | Multinational marketing management cases and readings Robert D. Buzzell ; John A. Quelch |
| title_full_unstemmed | Multinational marketing management cases and readings Robert D. Buzzell ; John A. Quelch |
| title_short | Multinational marketing management |
| title_sort | multinational marketing management cases and readings |
| title_sub | cases and readings |
| topic | Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés d'exportation - Gestion ram Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale aspecten Internationale ondernemingen Management Marchés d'exportation - Gestion Marketing Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Internationales Marketing Aufsatzsammlung Fallstudiensammlung |
| work_keys_str_mv | AT buzzellrobertdow multinationalmarketingmanagementcasesandreadings AT quelchjohna multinationalmarketingmanagementcasesandreadings |