Holdings: The IBM way :: THWS Bibkatalog

The IBM way: insights into the world's most successful marketing organization

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Bibliographic Details
Main Authors:	Rodgers, Francis G. (Author), Shook, Robert L. (Author)
Format:	Book
Language:	English
Published:	New York u.a. Harper & Row 1986
Edition:	1. ed.
Subjects:	International business machines corporation International Business Machines Corporation IBM Deutschland GmbH IBM Corporation IBM Marketing Ondernemerschap Ordinateurs - Industrie et commerce - Cas, Études de Computers > Marketing > Case studies Electronic office machines > Marketing > Case studies Marketing > Case studies Organisation IBM > Marke Management Fallstudiensammlung
Physical Description:	XIV, 235 S.
ISBN:	0060155221

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MARC


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Record in the Search Index

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author	Rodgers, Francis G. Shook, Robert L.
author_facet	Rodgers, Francis G. Shook, Robert L.
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dewey-search	338.7/61004/0973
dewey-sort	3338.7 561004 3973
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
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genre_facet	Fallstudiensammlung
id	DE-604.BV004523214
illustrated	Not Illustrated
indexdate	2024-07-09T16:13:50Z
institution	BVB
isbn	0060155221
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002785656
oclc_num	12804852
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owner	DE-739
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physical	XIV, 235 S.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Harper & Row
record_format	marc
spelling	Rodgers, Francis G. Verfasser aut The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook 1. ed. New York u.a. Harper & Row 1986 XIV, 235 S. txt rdacontent n rdamedia nc rdacarrier International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd rswk-swf IBM Corporation (DE-588)1042-X gnd rswk-swf IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf IBM Marke (DE-588)4129657-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content IBM Marke (DE-588)4129657-6 s Marketing (DE-588)4037589-4 s DE-604 IBM Corporation (DE-588)1042-X b Organisation (DE-588)4043774-7 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 IBM Deutschland GmbH (DE-588)5205397-0 b 3\p DE-604 Shook, Robert L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rodgers, Francis G. Shook, Robert L. The IBM way insights into the world's most successful marketing organization International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd Organisation (DE-588)4043774-7 gnd IBM Marke (DE-588)4129657-6 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)5205397-0 (DE-588)1042-X (DE-588)4037589-4 (DE-588)4043774-7 (DE-588)4129657-6 (DE-588)4037278-9 (DE-588)4522595-3
title	The IBM way insights into the world's most successful marketing organization
title_auth	The IBM way insights into the world's most successful marketing organization
title_exact_search	The IBM way insights into the world's most successful marketing organization
title_full	The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook
title_fullStr	The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook
title_full_unstemmed	The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook
title_short	The IBM way
title_sort	the ibm way insights into the world s most successful marketing organization
title_sub	insights into the world's most successful marketing organization
topic	International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd Organisation (DE-588)4043774-7 gnd IBM Marke (DE-588)4129657-6 gnd Management (DE-588)4037278-9 gnd
topic_facet	International business machines corporation International Business Machines Corporation IBM Deutschland GmbH IBM Corporation IBM Marketing Ondernemerschap Ordinateurs - Industrie et commerce - Cas, Études de Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Organisation IBM Marke Management Fallstudiensammlung
work_keys_str_mv	AT rodgersfrancisg theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization AT shookrobertl theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization

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