The IBM way: insights into the world's most successful marketing organization
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Harper & Row
1986
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | XIV, 235 S. |
| ISBN: | 0060155221 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004523214 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 910903s1986 |||| 00||| eng d | ||
| 020 | |a 0060155221 |9 0-06-015522-1 | ||
| 035 | |a (OCoLC)12804852 | ||
| 035 | |a (DE-599)BVBBV004523214 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 | ||
| 050 | 0 | |a HD9696.C64 | |
| 082 | 0 | |a 338.7/61004/0973 |2 19 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Rodgers, Francis G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The IBM way |b insights into the world's most successful marketing organization |c F. G. Buck Rodgers with Robert L. Shook |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York u.a. |b Harper & Row |c 1986 | |
| 300 | |a XIV, 235 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 610 | 1 | 7 | |a International business machines corporation |2 ram |
| 610 | 2 | 4 | |a International Business Machines Corporation |
| 610 | 2 | 7 | |a IBM Deutschland GmbH |0 (DE-588)5205397-0 |2 gnd |9 rswk-swf |
| 610 | 2 | 7 | |a IBM Corporation |0 (DE-588)1042-X |2 gnd |9 rswk-swf |
| 650 | 7 | |a IBM |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Ondernemerschap |2 gtt | |
| 650 | 7 | |a Ordinateurs - Industrie et commerce - Cas, Études de |2 ram | |
| 650 | 4 | |a Computers |x Marketing |v Case studies | |
| 650 | 4 | |a Electronic office machines |x Marketing |v Case studies | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Organisation |0 (DE-588)4043774-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a IBM |g Marke |0 (DE-588)4129657-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a IBM |g Marke |0 (DE-588)4129657-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a IBM Corporation |0 (DE-588)1042-X |D b |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 2 | |a Organisation |0 (DE-588)4043774-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a IBM Corporation |0 (DE-588)1042-X |D b |
| 689 | 2 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 689 | 3 | 0 | |a IBM Deutschland GmbH |0 (DE-588)5205397-0 |D b |
| 689 | 3 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Shook, Robert L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002785656 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118660680253440 |
|---|---|
| any_adam_object | |
| author | Rodgers, Francis G. Shook, Robert L. |
| author_facet | Rodgers, Francis G. Shook, Robert L. |
| author_role | aut aut |
| author_sort | Rodgers, Francis G. |
| author_variant | f g r fg fgr r l s rl rls |
| building | Verbundindex |
| bvnumber | BV004523214 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9696 |
| callnumber-raw | HD9696.C64 |
| callnumber-search | HD9696.C64 |
| callnumber-sort | HD 49696 C64 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)12804852 (DE-599)BVBBV004523214 |
| dewey-full | 338.7/61004/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/61004/0973 |
| dewey-search | 338.7/61004/0973 |
| dewey-sort | 3338.7 561004 3973 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02669nam a2200697 c 4500</leader><controlfield tag="001">BV004523214</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910903s1986 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0060155221</subfield><subfield code="9">0-06-015522-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)12804852</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004523214</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9696.C64</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.7/61004/0973</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rodgers, Francis G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The IBM way</subfield><subfield code="b">insights into the world's most successful marketing organization</subfield><subfield code="c">F. G. Buck Rodgers with Robert L. Shook</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Harper & Row</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 235 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="610" ind1="1" ind2="7"><subfield code="a">International business machines corporation</subfield><subfield code="2">ram</subfield></datafield><datafield tag="610" ind1="2" ind2="4"><subfield code="a">International Business Machines Corporation</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">IBM Deutschland GmbH</subfield><subfield code="0">(DE-588)5205397-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">IBM Corporation</subfield><subfield code="0">(DE-588)1042-X</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">IBM</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ondernemerschap</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ordinateurs - Industrie et commerce - Cas, Études de</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Computers</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic office machines</subfield><subfield code="x">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Organisation</subfield><subfield code="0">(DE-588)4043774-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">IBM</subfield><subfield code="g">Marke</subfield><subfield code="0">(DE-588)4129657-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">IBM</subfield><subfield code="g">Marke</subfield><subfield code="0">(DE-588)4129657-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">IBM Corporation</subfield><subfield code="0">(DE-588)1042-X</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Organisation</subfield><subfield code="0">(DE-588)4043774-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">IBM Corporation</subfield><subfield code="0">(DE-588)1042-X</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">IBM Deutschland GmbH</subfield><subfield code="0">(DE-588)5205397-0</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shook, Robert L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002785656</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV004523214 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:13:50Z |
| institution | BVB |
| isbn | 0060155221 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785656 |
| oclc_num | 12804852 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XIV, 235 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | Rodgers, Francis G. Verfasser aut The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook 1. ed. New York u.a. Harper & Row 1986 XIV, 235 S. txt rdacontent n rdamedia nc rdacarrier International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd rswk-swf IBM Corporation (DE-588)1042-X gnd rswk-swf IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf IBM Marke (DE-588)4129657-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content IBM Marke (DE-588)4129657-6 s Marketing (DE-588)4037589-4 s DE-604 IBM Corporation (DE-588)1042-X b Organisation (DE-588)4043774-7 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 IBM Deutschland GmbH (DE-588)5205397-0 b 3\p DE-604 Shook, Robert L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rodgers, Francis G. Shook, Robert L. The IBM way insights into the world's most successful marketing organization International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd Organisation (DE-588)4043774-7 gnd IBM Marke (DE-588)4129657-6 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)5205397-0 (DE-588)1042-X (DE-588)4037589-4 (DE-588)4043774-7 (DE-588)4129657-6 (DE-588)4037278-9 (DE-588)4522595-3 |
| title | The IBM way insights into the world's most successful marketing organization |
| title_auth | The IBM way insights into the world's most successful marketing organization |
| title_exact_search | The IBM way insights into the world's most successful marketing organization |
| title_full | The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook |
| title_fullStr | The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook |
| title_full_unstemmed | The IBM way insights into the world's most successful marketing organization F. G. Buck Rodgers with Robert L. Shook |
| title_short | The IBM way |
| title_sort | the ibm way insights into the world s most successful marketing organization |
| title_sub | insights into the world's most successful marketing organization |
| topic | International business machines corporation ram International Business Machines Corporation IBM Deutschland GmbH (DE-588)5205397-0 gnd IBM Corporation (DE-588)1042-X gnd IBM gtt Marketing gtt Ondernemerschap gtt Ordinateurs - Industrie et commerce - Cas, Études de ram Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Marketing (DE-588)4037589-4 gnd Organisation (DE-588)4043774-7 gnd IBM Marke (DE-588)4129657-6 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | International business machines corporation International Business Machines Corporation IBM Deutschland GmbH IBM Corporation IBM Marketing Ondernemerschap Ordinateurs - Industrie et commerce - Cas, Études de Computers Marketing Case studies Electronic office machines Marketing Case studies Marketing Case studies Organisation IBM Marke Management Fallstudiensammlung |
| work_keys_str_mv | AT rodgersfrancisg theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization AT shookrobertl theibmwayinsightsintotheworldsmostsuccessfulmarketingorganization |