APA-Zitierstil (7. Ausg.)

Rodgers, F. G., & Shook, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization (1. ed.). Harper & Row.

Chicago-Zitierstil (17. Ausg.)

Rodgers, Francis G., und Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. 1. ed. New York u.a: Harper & Row, 1986.

MLA-Zitierstil (9. Ausg.)

Rodgers, Francis G., und Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. 1. ed. Harper & Row, 1986.