Marketing challenges: cases and exercises
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York u.a.
McGraw-Hill
1989
|
| Edition: | 2. ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Physical Description: | XL, 671 S. graph. Darst. |
| ISBN: | 0071005218 0070387893 |
Staff View
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-002785568 | ||
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| id | DE-604.BV004523099 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:13:50Z |
| institution | BVB |
| isbn | 0071005218 0070387893 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785568 |
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| physical | XL, 671 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg 2. ed. New York u.a. McGraw-Hill 1989 XL, 671 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth Weinberg, Charles B. Sonstige oth |
| spellingShingle | Marketing challenges cases and exercises Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing challenges cases and exercises |
| title_auth | Marketing challenges cases and exercises |
| title_exact_search | Marketing challenges cases and exercises |
| title_full | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_fullStr | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_full_unstemmed | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_short | Marketing challenges |
| title_sort | marketing challenges cases and exercises |
| title_sub | cases and exercises |
| topic | Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing Fallstudiensammlung |
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