Marketing challenges: cases and exercises
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1989
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XL, 671 S. graph. Darst. |
| ISBN: | 0071005218 0070387893 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing challenges |b cases and exercises |c Christopher H. Lovelock ; Charles B. Weinberg |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1989 | |
| 300 | |a XL, 671 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing - Cas, Études de | |
| 650 | 4 | |a Marketing - Problèmes et exercices | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 4 | |a Marketing |v Problems, exercises, etc | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |e Sonstige |0 (DE-588)133426262 |4 oth | |
| 700 | 1 | |a Weinberg, Charles B. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002785568 | ||
Datensatz im Suchindex
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|---|---|
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV004523099 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:13:50Z |
| institution | BVB |
| isbn | 0071005218 0070387893 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785568 |
| oclc_num | 18715604 |
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| physical | XL, 671 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg 2. ed. New York u.a. McGraw-Hill 1989 XL, 671 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth Weinberg, Charles B. Sonstige oth |
| spellingShingle | Marketing challenges cases and exercises Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing challenges cases and exercises |
| title_auth | Marketing challenges cases and exercises |
| title_exact_search | Marketing challenges cases and exercises |
| title_full | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_fullStr | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_full_unstemmed | Marketing challenges cases and exercises Christopher H. Lovelock ; Charles B. Weinberg |
| title_short | Marketing challenges |
| title_sort | marketing challenges cases and exercises |
| title_sub | cases and exercises |
| topic | Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Cas, Études de Marketing - Problèmes et exercices Marketing Case studies Marketing Problems, exercises, etc Marketing Fallstudiensammlung |
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