APA (7th ed.) Citation

(1989). Marketing challenges: Cases and exercises (2. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Marketing Challenges: Cases and Exercises. 2. ed. New York u.a: McGraw-Hill, 1989.

MLA (9th ed.) Citation

Marketing Challenges: Cases and Exercises. 2. ed. McGraw-Hill, 1989.