Marketing management: strategy and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1990
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | Wiley series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIII, 958 S. Ill., graph. Darst. |
| ISBN: | 0471601659 |
Internformat
MARC
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| 100 | 1 | |a Dalrymple, Douglas J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b strategy and cases |c Douglas J. Dalrymple ; Leonard J. Parsons |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a New York u.a. |b Wiley |c 1990 | |
| 300 | |a XIII, 958 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing | |
| 650 | 7 | |a Estudo de caso |2 larpcal | |
| 650 | 7 | |a Marketing (administração) |2 larpcal | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- Management | |
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Datensatz im Suchindex
| _version_ | 1804118660524015616 |
|---|---|
| any_adam_object | |
| author | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_facet | Dalrymple, Douglas J. Parsons, Leonard J. |
| author_role | aut aut |
| author_sort | Dalrymple, Douglas J. |
| author_variant | d j d dj djd l j p lj ljp |
| building | Verbundindex |
| bvnumber | BV004523067 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.D32 1990 |
| callnumber-search | HF5415.13.D32 1990 |
| callnumber-sort | HF 45415.13 D32 41990 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)20294898 (DE-599)BVBBV004523067 |
| dewey-full | 658.8 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 20 |
| dewey-search | 658.8 658.8 20 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:13:50Z |
| institution | BVB |
| isbn | 0471601659 |
| language | English |
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| physical | XIII, 958 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing |
| spelling | Dalrymple, Douglas J. Verfasser aut Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons 5. ed. New York u.a. Wiley 1990 XIII, 958 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing Estudo de caso larpcal Marketing (administração) larpcal Marketing gtt Marketing -- Management Marketing -- Management -- Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s DE-188 Management (DE-588)4037278-9 s 1\p DE-604 Parsons, Leonard J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dalrymple, Douglas J. Parsons, Leonard J. Marketing management strategy and cases Estudo de caso larpcal Marketing (administração) larpcal Marketing gtt Marketing -- Management Marketing -- Management -- Case studies Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management strategy and cases |
| title_auth | Marketing management strategy and cases |
| title_exact_search | Marketing management strategy and cases |
| title_full | Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_fullStr | Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_full_unstemmed | Marketing management strategy and cases Douglas J. Dalrymple ; Leonard J. Parsons |
| title_short | Marketing management |
| title_sort | marketing management strategy and cases |
| title_sub | strategy and cases |
| topic | Estudo de caso larpcal Marketing (administração) larpcal Marketing gtt Marketing -- Management Marketing -- Management -- Case studies Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Estudo de caso Marketing (administração) Marketing Marketing -- Management Marketing -- Management -- Case studies Management Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT dalrympledouglasj marketingmanagementstrategyandcases AT parsonsleonardj marketingmanagementstrategyandcases |