Integrated direct marketing: techniques and strategies for success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1988
|
| Schlagworte: | |
| Beschreibung: | XX, 239 S. Ill., graph. Darst. |
| ISBN: | 007053599X |
Internformat
MARC
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| 008 | 910903s1988 ad|| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)17353580 | ||
| 035 | |a (DE-599)BVBBV004522428 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415.126 | |
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| 100 | 1 | |a Roman, Ernan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated direct marketing |b techniques and strategies for success |c Ernan Roman |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1988 | |
| 300 | |a XX, 239 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Direct marketing | |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002785150 | ||
Datensatz im Suchindex
| _version_ | 1804118659963027456 |
|---|---|
| any_adam_object | |
| author | Roman, Ernan |
| author_facet | Roman, Ernan |
| author_role | aut |
| author_sort | Roman, Ernan |
| author_variant | e r er |
| building | Verbundindex |
| bvnumber | BV004522428 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)17353580 (DE-599)BVBBV004522428 |
| dewey-full | 658.8/1 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/1 658.8/4 |
| dewey-search | 658.8/1 658.8/4 |
| dewey-sort | 3658.8 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004522428 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:13:49Z |
| institution | BVB |
| isbn | 007053599X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785150 |
| oclc_num | 17353580 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-188 |
| owner_facet | DE-703 DE-945 DE-188 |
| physical | XX, 239 S. Ill., graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Roman, Ernan Verfasser aut Integrated direct marketing techniques and strategies for success Ernan Roman New York u.a. McGraw-Hill 1988 XX, 239 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Direct marketing Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s DE-604 |
| spellingShingle | Roman, Ernan Integrated direct marketing techniques and strategies for success Direct marketing Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4012421-6 |
| title | Integrated direct marketing techniques and strategies for success |
| title_auth | Integrated direct marketing techniques and strategies for success |
| title_exact_search | Integrated direct marketing techniques and strategies for success |
| title_full | Integrated direct marketing techniques and strategies for success Ernan Roman |
| title_fullStr | Integrated direct marketing techniques and strategies for success Ernan Roman |
| title_full_unstemmed | Integrated direct marketing techniques and strategies for success Ernan Roman |
| title_short | Integrated direct marketing |
| title_sort | integrated direct marketing techniques and strategies for success |
| title_sub | techniques and strategies for success |
| topic | Direct marketing Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direct marketing Direktmarketing |
| work_keys_str_mv | AT romanernan integrateddirectmarketingtechniquesandstrategiesforsuccess |