Advertising and communication management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
|
| Subjects: | |
| Physical Description: | XIII, 514 S.: Ill., graph.Darst. |
| ISBN: | 0130152307 |
Staff View
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| 650 | 4 | |a Communication en marketing | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Communication in marketing | |
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Record in the Search Index
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| adam_text | |
| any_adam_object | |
| author | Ray, Michael L. |
| author_facet | Ray, Michael L. |
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| author_sort | Ray, Michael L. |
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| building | Verbundindex |
| bvnumber | BV004522358 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 659.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/1 |
| dewey-search | 659.1/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004522358 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T07:37:04Z |
| institution | BVB |
| isbn | 0130152307 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785106 |
| oclc_num | 611226400 |
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| owner_facet | DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-188 |
| physical | XIII, 514 S.: Ill., graph.Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Ray, Michael L. Verfasser aut Advertising and communication management Englewood Cliffs, N.J. Prentice-Hall 1982 XIII, 514 S.: Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Ray, Michael L. Advertising and communication management Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising and communication management |
| title_auth | Advertising and communication management |
| title_exact_search | Advertising and communication management |
| title_full | Advertising and communication management |
| title_fullStr | Advertising and communication management |
| title_full_unstemmed | Advertising and communication management |
| title_short | Advertising and communication management |
| title_sort | advertising and communication management |
| topic | Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung (DE-588)4065541-6 gnd |
| topic_facet | Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung |
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