Advertising and communication management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
|
| Schlagworte: | |
| Beschreibung: | XIII, 514 S.: Ill., graph.Darst. |
| ISBN: | 0130152307 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 035 | |a (OCoLC)611226400 | ||
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| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-703 |a DE-739 |a DE-N2 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
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| 100 | 1 | |a Ray, Michael L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and communication management |
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1982 | |
| 300 | |a XIII, 514 S.: Ill., graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication en marketing | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
Datensatz im Suchindex
| _version_ | 1805082715748302848 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Ray, Michael L. |
| author_facet | Ray, Michael L. |
| author_role | aut |
| author_sort | Ray, Michael L. |
| author_variant | m l r ml mlr |
| building | Verbundindex |
| bvnumber | BV004522358 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)611226400 (DE-599)BVBBV004522358 |
| dewey-full | 659.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/1 |
| dewey-search | 659.1/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004522358 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T07:37:04Z |
| institution | BVB |
| isbn | 0130152307 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002785106 |
| oclc_num | 611226400 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-188 |
| physical | XIII, 514 S.: Ill., graph.Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Ray, Michael L. Verfasser aut Advertising and communication management Englewood Cliffs, N.J. Prentice-Hall 1982 XIII, 514 S.: Ill., graph.Darst. txt rdacontent n rdamedia nc rdacarrier Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Ray, Michael L. Advertising and communication management Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising and communication management |
| title_auth | Advertising and communication management |
| title_exact_search | Advertising and communication management |
| title_full | Advertising and communication management |
| title_fullStr | Advertising and communication management |
| title_full_unstemmed | Advertising and communication management |
| title_short | Advertising and communication management |
| title_sort | advertising and communication management |
| topic | Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung (DE-588)4065541-6 gnd |
| topic_facet | Communication en marketing Plans médias Publicité Advertising Advertising media planning Communication in marketing Werbung |
| work_keys_str_mv | AT raymichaell advertisingandcommunicationmanagement |