The art of writing advertising: conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Chicago
Advertising Publ.
1968
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | 125 S. |
| ISBN: | 0872511006 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004520317 | ||
| 003 | DE-604 | ||
| 007 | t | ||
| 008 | 910903s1968 |||| 00||| und d | ||
| 020 | |a 0872511006 |9 0-87251-100-6 | ||
| 035 | |a (OCoLC)631078100 | ||
| 035 | |a (DE-599)BVBBV004520317 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | |a und | ||
| 100 | 1 | |a Higgins, Denis |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The art of writing advertising |b conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago |b Advertising Publ. |c 1968 | |
| 300 | |a 125 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805072712885862400 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Higgins, Denis |
| author_facet | Higgins, Denis |
| author_role | aut |
| author_sort | Higgins, Denis |
| author_variant | d h dh |
| building | Verbundindex |
| bvnumber | BV004520317 |
| ctrlnum | (OCoLC)631078100 (DE-599)BVBBV004520317 |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV004520317</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910903s1968 |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0872511006</subfield><subfield code="9">0-87251-100-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)631078100</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004520317</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Higgins, Denis</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The art of writing advertising</subfield><subfield code="b">conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago</subfield><subfield code="b">Advertising Publ.</subfield><subfield code="c">1968</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">125 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV004520317 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T04:58:05Z |
| institution | BVB |
| isbn | 0872511006 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002783607 |
| oclc_num | 631078100 |
| open_access_boolean | |
| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 125 S. |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Advertising Publ. |
| record_format | marc |
| spelling | Higgins, Denis Verfasser aut The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves 2. ed. Chicago Advertising Publ. 1968 125 S. txt rdacontent n rdamedia nc rdacarrier Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbesprache (DE-588)4065535-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Higgins, Denis The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Werbesprache (DE-588)4065535-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4065541-6 |
| title | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_auth | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_exact_search | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_fullStr | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full_unstemmed | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_short | The art of writing advertising |
| title_sort | the art of writing advertising conversations with william bernbach leo burnett george gribbin david ogilvy rosser reeves |
| title_sub | conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| topic | Werbesprache (DE-588)4065535-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbesprache Werbung |
| work_keys_str_mv | AT higginsdenis theartofwritingadvertisingconversationswithwilliambernbachleoburnettgeorgegribbindavidogilvyrosserreeves |