Advertising procedure:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1983
|
| Ausgabe: | 8. ed. |
| Schriftenreihe: | The Prentice-Hall series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 636 S. |
| ISBN: | 0136432131 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kleppner, Otto Russell, Thomas Verrill, Glenn |
| author_facet | Kleppner, Otto Russell, Thomas Verrill, Glenn |
| author_role | aut aut aut |
| author_sort | Kleppner, Otto |
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| building | Verbundindex |
| bvnumber | BV004519093 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)915681815 (DE-599)BVBBV004519093 |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| id | DE-604.BV004519093 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:13:46Z |
| institution | BVB |
| isbn | 0136432131 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002782884 |
| oclc_num | 915681815 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVI, 636 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Kleppner, Otto Verfasser aut Advertising procedure Otto Kleppner ; Thomas Russell ; Glenn Verrill* 8. ed. Englewood Cliffs, NJ Prentice-Hall 1983 XVI, 636 S. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Methode (DE-588)4038971-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Methode (DE-588)4038971-6 s 1\p DE-604 Russell, Thomas Verfasser aut Verrill, Glenn Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kleppner, Otto Russell, Thomas Verrill, Glenn Advertising procedure Methode (DE-588)4038971-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4065541-6 |
| title | Advertising procedure |
| title_auth | Advertising procedure |
| title_exact_search | Advertising procedure |
| title_full | Advertising procedure Otto Kleppner ; Thomas Russell ; Glenn Verrill* |
| title_fullStr | Advertising procedure Otto Kleppner ; Thomas Russell ; Glenn Verrill* |
| title_full_unstemmed | Advertising procedure Otto Kleppner ; Thomas Russell ; Glenn Verrill* |
| title_short | Advertising procedure |
| title_sort | advertising procedure |
| topic | Methode (DE-588)4038971-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Methode Werbung |
| work_keys_str_mv | AT kleppnerotto advertisingprocedure AT russellthomas advertisingprocedure AT verrillglenn advertisingprocedure |