Sales promotion design: [a collection of award winning campaigns]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Glen Cove, NY
PBC Internat.
1990
|
| Schriftenreihe: | The library of applied design
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 253 S. zahlr. Ill. |
| ISBN: | 086636112X |
Internformat
MARC
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Datensatz im Suchindex
| DE-BY-862_location | 2801 |
|---|---|
| DE-BY-FWS_call_number | 2802/2014:0127 |
| DE-BY-FWS_katkey | 87746 |
| DE-BY-FWS_media_number | 083100056449 |
| _version_ | 1824553518073118720 |
| adam_text | CONTENTS
12 1
Preface 8 I 12 *¦ 68 J 126
Foreword 10
Vincent Sottosanti Trial Continuity Image/Awareness
Council of sales Programs emphasizing Programs developed to Enhancement
Promotion Agencies trade/consumer motivate the occasional Events whjch reinforce a
awareness and first time buyer to become a product s positioning in
purchase steady long term the market ,ace
consumer
Intro by Peter Yin ^HJflH^^0PVH^L
Manager Intro by Joe Herrera j^^Bf^Km* .T]^fcy
Customer Automation Director of Marketing ^BjE^jrg^^^fef J^|
Marketing Denny s Restaurants Inc. ^Elr ^3^Bfc?^!£*gJ
Federal Express ^^lK9lflV/?iHHrili[^^H
^^^^^^^^^^^^^^^^^^^^^H DennyW fAinui/t POooaam
4 ^ f%
~ 196 kJ 228 J 242 Index 254
Display/Feature Traffic Usage/
Ad Activity Events which emphasize Consumption
Pmoramc rlm/ainnoH tr. the increase in consumer ^ . . . ,
Programs developed to ff. ¦¦ Concepts which focus on
generate the excitement traTTlc at reta greater usage of a
necessary to obtain product or service
displays and trade extended use, off season
merchandising jH^pi^Bm use, etc.
Clifford R. Medney I ^^Umm/ I ^^^
Sales Promotion H [ TPpjIUippHUNT 1 I T k^vF^tj^J
A W Brands Inc. ^M |.l ». »y.». _»!jLjmlJ ^| xTL^lwtvCo
Cotomig Contest BtftfrWHiMwuft f^BHWkAwi
|
| any_adam_object | 1 |
| author | Konikow, Robert B. |
| author_facet | Konikow, Robert B. |
| author_role | aut |
| author_sort | Konikow, Robert B. |
| author_variant | r b k rb rbk |
| building | Verbundindex |
| bvnumber | BV004509941 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)631041893 (DE-599)BVBBV004509941 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Bildband Fallstudiensammlung |
| id | DE-604.BV004509941 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:37:09Z |
| institution | BVB |
| isbn | 086636112X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002779234 |
| oclc_num | 631041893 |
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| physical | 253 S. zahlr. Ill. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | PBC Internat. |
| record_format | marc |
| series2 | The library of applied design |
| spellingShingle | Konikow, Robert B. Sales promotion design [a collection of award winning campaigns] Sales-promotion (DE-588)4076968-9 gnd Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4134093-0 (DE-588)4065541-6 (DE-588)4145395-5 (DE-588)4522595-3 |
| title | Sales promotion design [a collection of award winning campaigns] |
| title_auth | Sales promotion design [a collection of award winning campaigns] |
| title_exact_search | Sales promotion design [a collection of award winning campaigns] |
| title_full | Sales promotion design [a collection of award winning campaigns] Robert B. Konikow |
| title_fullStr | Sales promotion design [a collection of award winning campaigns] Robert B. Konikow |
| title_full_unstemmed | Sales promotion design [a collection of award winning campaigns] Robert B. Konikow |
| title_short | Sales promotion design |
| title_sort | sales promotion design a collection of award winning campaigns |
| title_sub | [a collection of award winning campaigns] |
| topic | Sales-promotion (DE-588)4076968-9 gnd Werbekampagne (DE-588)4134093-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Sales-promotion Werbekampagne Werbung Bildband Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002779234&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT konikowrobertb salespromotiondesignacollectionofawardwinningcampaigns |
Inhaltsverzeichnis
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2802 2014:0127 |
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