Turnaround: the new Ford Motor Company
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Prentice Hall Press
1990
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 260 S. |
| ISBN: | 0139320628 |
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Datensatz im Suchindex
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| adam_text | CONTENTS
Introduction ix
Chapter 1. A SEA OF RED INK 1
Chapter 2. THE OLD FORD MOTOR COMPANY 23
Chapter 3. FORD THUNDERS 59
Chapter 4. THE PEOPLE DIFFERENCE 81
Chapter 5. FORD AND THE UAW 113
Chapter 6. TEAM TAURUS 139
Chapter 7. THE COMPANY IS CUSTOMER DRIVEN,
OR THE PRODUCTS ARE NOT 165
Chapter 8. COMMUNICATION—A TWO WAY STREET 193
Chapter 9. WINNING IN A GLOBAL MARKET 209
Chapter 10. FORD IN THE 1990s 229
Appendix CRUCIAL DATES IN FORD HISTORY 239
A Note from the Author 251
Index 255
|
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| isbn | 0139320628 |
| language | English |
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| spelling | Shook, Robert L. Verfasser aut Turnaround the new Ford Motor Company Robert L. Shook 1. ed. New York u.a. Prentice Hall Press 1990 XI, 260 S. txt rdacontent n rdamedia nc rdacarrier Ford Motor Company Ford Motor Company Dearborn, Mich. (DE-588)271699-9 gnd rswk-swf Automobile industry and trade United States Corporate turnarounds United States USA Ford Motor Company Dearborn, Mich. (DE-588)271699-9 b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002777963&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Shook, Robert L. Turnaround the new Ford Motor Company Ford Motor Company Ford Motor Company Dearborn, Mich. (DE-588)271699-9 gnd Automobile industry and trade United States Corporate turnarounds United States |
| subject_GND | (DE-588)271699-9 |
| title | Turnaround the new Ford Motor Company |
| title_auth | Turnaround the new Ford Motor Company |
| title_exact_search | Turnaround the new Ford Motor Company |
| title_full | Turnaround the new Ford Motor Company Robert L. Shook |
| title_fullStr | Turnaround the new Ford Motor Company Robert L. Shook |
| title_full_unstemmed | Turnaround the new Ford Motor Company Robert L. Shook |
| title_short | Turnaround |
| title_sort | turnaround the new ford motor company |
| title_sub | the new Ford Motor Company |
| topic | Ford Motor Company Ford Motor Company Dearborn, Mich. (DE-588)271699-9 gnd Automobile industry and trade United States Corporate turnarounds United States |
| topic_facet | Ford Motor Company Ford Motor Company Dearborn, Mich. Automobile industry and trade United States Corporate turnarounds United States USA |
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