Grundlagen und Methoden strategischen Marketings:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Hamburg u.a.
McGraw-Hill
1986
|
| Schriftenreihe: | Management
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 355 - 371. - EST: Le marketing stratégique <dt.> |
| Beschreibung: | XIV, 374 S. graph. Darst. |
| ISBN: | 3890280862 |
Internformat
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Datensatz im Suchindex
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| author | Lambin, Jean-Jacques 1933- |
| author_GND | (DE-588)124512283 |
| author_facet | Lambin, Jean-Jacques 1933- |
| author_role | aut |
| author_sort | Lambin, Jean-Jacques 1933- |
| author_variant | j j l jjl |
| building | Verbundindex |
| bvnumber | BV004429591 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)630901397 (DE-599)BVBBV004429591 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV004429591 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:12:55Z |
| institution | BVB |
| isbn | 3890280862 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002747851 |
| oclc_num | 630901397 |
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| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XIV, 374 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | Management |
| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Grundlagen und Methoden strategischen Marketings Hamburg u.a. McGraw-Hill 1986 XIV, 374 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Management Literaturverz. S. 355 - 371. - EST: Le marketing stratégique <dt.> Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Grundlagen und Methoden strategischen Marketings Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Grundlagen und Methoden strategischen Marketings |
| title_auth | Grundlagen und Methoden strategischen Marketings |
| title_exact_search | Grundlagen und Methoden strategischen Marketings |
| title_full | Grundlagen und Methoden strategischen Marketings |
| title_fullStr | Grundlagen und Methoden strategischen Marketings |
| title_full_unstemmed | Grundlagen und Methoden strategischen Marketings |
| title_short | Grundlagen und Methoden strategischen Marketings |
| title_sort | grundlagen und methoden strategischen marketings |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Strategisches Management Marketing Einführung |
| work_keys_str_mv | AT lambinjeanjacques grundlagenundmethodenstrategischenmarketings |