Verfügbarkeit: The interface of marketing and strategy

The interface of marketing and strategy:

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Greenwich, Conn. u.a. Jai Pr. 1990
Schriftenreihe:	Strategic management policy and planning 4
Schlagworte:	Besliskunde Compétitivité Décision marketing Marketing - Gestion Marketing - Prise de décision Marketing Stratégie marketing Marketing > Decision making Marketing > Management Marketingmanagement Strategisches Management Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXI, 453 S. graph. Darst.
ISBN:	0892328096

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS LIST OF CONTRIBUTORS ix PREFACE xiii George Day, Barton Weitz, and Robin Wensley PART I. THE STRUCTURE AND EVOLUTION OF COMPETITIVE MARKETS INTRODUCTION 3 MARKET STRUCTURE AND ANALYSIS: PRACTICE, PROBLEMS, AND PROMISE Allen D. Shocker, David W. Stewart, and Anthony J. Zahorik 9 RELATIONSHIPS AMONG COMPETITORS Geoffrey Easton 57 THE IMPACT OF COMPETITION ON STRATEGIC MARKETING DECISIONS Ram C. Rao 101 EVOLUTIONARY MODELS OF MARKETS AND COMPETITIVE STRUCTURE Mary Lambkin 153 PART II. GAINING AND SUSTAINING COMPETITIVE ADVANTAGE INTRODUCTION 189 MARKET POSITION AND COMPETITIVE STRATEGY Bradley T. Gale and Robert D. Buzzell 193 vii CONTENTS MODELING CUSTOMER LOYALTY: A CUSTOMER BASED SOURCE OF COMPETITIVE ADVANTAGE Barbara E. Kahn and Robert J. Meyer 231 THE DESIGN AND MANAGEMENT OF CHANNELS OF DISTRIBUTION Gary L. Frazier 255 MARKET ENTRY AND DEFENSIVE STRATEGIES Hubert Gatignon and Pradeep Bansal 305 PART III. FORMULATING STRATEGY COMPONENTS INTRODUCTION 333 MARKET RESPONSE APPROACHES TO MARKETING STRATEGY DECISIONS Leonard Lodish and Ban Harlam 337 ASSESSING MARKET RESPONSE: A REVIEW OF EMPIRICAL RESEARCH Gary M. Erickson 353 POSITIONING ANALYSIS AND STRATEGY YoramJ. Wind 387 IDENTIFYING AND EVALUATING NEW PRODUCT OPPORTUNITIES Robert G. Cooper 413 LIST OF CONTRIBUTORS Pradeep Bansal Marketing Department Graduate School of Management Rutgers University Newark Robert D. Buzzell Department of Marketing Harvard Business School Harvard University Boston Robert G. Cooper School of Business McMaster University Hamilton, Ontario George S. Day Department of Marketing Faculty of Management Studies University of Toronto Toronto Geoffrey E as ton The Management School Department of Marketing University of Lancaster Lancaster, England Gary M. Erickson Department of Marketing and International Business College of Business University of Washington Seattle Gary L. Frazier Department of Marketing School of Business Administration University of Southern California Los Angeles
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spelling	The interface of marketing and strategy ed. by George Day ... Greenwich, Conn. u.a. Jai Pr. 1990 XXI, 453 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategic management policy and planning 4 Besliskunde gtt Compétitivité Décision marketing Marketing - Gestion Marketing - Prise de décision Marketing gtt Stratégie marketing Marketing Decision making Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Day, George S. 1937- Sonstige (DE-588)120168537 oth Strategic management policy and planning 4 (DE-604)BV001280576 4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002741478&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	The interface of marketing and strategy Strategic management policy and planning Besliskunde gtt Compétitivité Décision marketing Marketing - Gestion Marketing - Prise de décision Marketing gtt Stratégie marketing Marketing Decision making Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4143413-4
title	The interface of marketing and strategy
title_auth	The interface of marketing and strategy
title_exact_search	The interface of marketing and strategy
title_full	The interface of marketing and strategy ed. by George Day ...
title_fullStr	The interface of marketing and strategy ed. by George Day ...
title_full_unstemmed	The interface of marketing and strategy ed. by George Day ...
title_short	The interface of marketing and strategy
title_sort	the interface of marketing and strategy
topic	Besliskunde gtt Compétitivité Décision marketing Marketing - Gestion Marketing - Prise de décision Marketing gtt Stratégie marketing Marketing Decision making Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
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