The great marketing turnaround: the age of the individual - and how to profit from it
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1990
|
| Subjects: | |
| Physical Description: | XII, 336 S. graph. Darst. |
| ISBN: | 0133655601 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV004410795 | ||
| 003 | DE-604 | ||
| 005 | 19910716 | ||
| 007 | t | ||
| 008 | 910716s1990 d||| |||| 00||| eng d | ||
| 020 | |a 0133655601 |9 0-13-365560-1 | ||
| 035 | |a (OCoLC)21971925 | ||
| 035 | |a (DE-599)BVBBV004410795 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Rapp, Stan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The great marketing turnaround |b the age of the individual - and how to profit from it |c Stan Rapp ; Tom Collins |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1990 | |
| 300 | |a XII, 336 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Individualisme |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Collins, Tom |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002736368 | ||
Record in the Search Index
| _version_ | 1804118587002060800 |
|---|---|
| any_adam_object | |
| author | Rapp, Stan Collins, Tom |
| author_facet | Rapp, Stan Collins, Tom |
| author_role | aut aut |
| author_sort | Rapp, Stan |
| author_variant | s r sr t c tc |
| building | Verbundindex |
| bvnumber | BV004410795 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)21971925 (DE-599)BVBBV004410795 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01327nam a2200421 c 4500</leader><controlfield tag="001">BV004410795</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19910716 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">910716s1990 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0133655601</subfield><subfield code="9">0-13-365560-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)21971925</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV004410795</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rapp, Stan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The great marketing turnaround</subfield><subfield code="b">the age of the individual - and how to profit from it</subfield><subfield code="c">Stan Rapp ; Tom Collins</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 336 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Individualisme</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Collins, Tom</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002736368</subfield></datafield></record></collection> |
| id | DE-604.BV004410795 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:12:40Z |
| institution | BVB |
| isbn | 0133655601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002736368 |
| oclc_num | 21971925 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XII, 336 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Rapp, Stan Verfasser aut The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins Englewood Cliffs, NJ Prentice Hall 1990 XII, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s DE-604 Collins, Tom Verfasser aut |
| spellingShingle | Rapp, Stan Collins, Tom The great marketing turnaround the age of the individual - and how to profit from it Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 |
| title | The great marketing turnaround the age of the individual - and how to profit from it |
| title_auth | The great marketing turnaround the age of the individual - and how to profit from it |
| title_exact_search | The great marketing turnaround the age of the individual - and how to profit from it |
| title_full | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
| title_fullStr | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
| title_full_unstemmed | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
| title_short | The great marketing turnaround |
| title_sort | the great marketing turnaround the age of the individual and how to profit from it |
| title_sub | the age of the individual - and how to profit from it |
| topic | Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Individualisme Marketing Advertising Sales promotion Sales-promotion |
| work_keys_str_mv | AT rappstan thegreatmarketingturnaroundtheageoftheindividualandhowtoprofitfromit AT collinstom thegreatmarketingturnaroundtheageoftheindividualandhowtoprofitfromit |