The great marketing turnaround: the age of the individual - and how to profit from it
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1990
|
| Schlagworte: | |
| Beschreibung: | XII, 336 S. graph. Darst. |
| ISBN: | 0133655601 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 008 | 910716s1990 d||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)21971925 | ||
| 035 | |a (DE-599)BVBBV004410795 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Rapp, Stan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The great marketing turnaround |b the age of the individual - and how to profit from it |c Stan Rapp ; Tom Collins |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1990 | |
| 300 | |a XII, 336 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Individualisme |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Collins, Tom |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002736368 | ||
Datensatz im Suchindex
| _version_ | 1804118587002060800 |
|---|---|
| any_adam_object | |
| author | Rapp, Stan Collins, Tom |
| author_facet | Rapp, Stan Collins, Tom |
| author_role | aut aut |
| author_sort | Rapp, Stan |
| author_variant | s r sr t c tc |
| building | Verbundindex |
| bvnumber | BV004410795 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)21971925 (DE-599)BVBBV004410795 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV004410795 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:12:40Z |
| institution | BVB |
| isbn | 0133655601 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002736368 |
| oclc_num | 21971925 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XII, 336 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Rapp, Stan Verfasser aut The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins Englewood Cliffs, NJ Prentice Hall 1990 XII, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s DE-604 Collins, Tom Verfasser aut |
| spellingShingle | Rapp, Stan Collins, Tom The great marketing turnaround the age of the individual - and how to profit from it Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4037589-4 |
| title | The great marketing turnaround the age of the individual - and how to profit from it |
| title_auth | The great marketing turnaround the age of the individual - and how to profit from it |
| title_exact_search | The great marketing turnaround the age of the individual - and how to profit from it |
| title_full | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
| title_fullStr | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
| title_full_unstemmed | The great marketing turnaround the age of the individual - and how to profit from it Stan Rapp ; Tom Collins |
| title_short | The great marketing turnaround |
| title_sort | the great marketing turnaround the age of the individual and how to profit from it |
| title_sub | the age of the individual - and how to profit from it |
| topic | Individualisme gtt Marketing gtt Advertising Marketing Sales promotion Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Individualisme Marketing Advertising Sales promotion Sales-promotion |
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