Rapp, S., & Collins, T. (1990). The great marketing turnaround: The age of the individual - and how to profit from it. Prentice Hall.
Chicago-Zitierstil (17. Ausg.)Rapp, Stan, und Tom Collins. The Great Marketing Turnaround: The Age of the Individual - and How to Profit from It. Englewood Cliffs, NJ: Prentice Hall, 1990.
MLA-Zitierstil (9. Ausg.)Rapp, Stan, und Tom Collins. The Great Marketing Turnaround: The Age of the Individual - and How to Profit from It. Prentice Hall, 1990.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.