Selling to a segmented market: the lifestyle approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Quorum Books
1990
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIX, 177 S. |
| ISBN: | 089930446X |
Internformat
MARC
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| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Quorum Books |c 1990 | |
| 300 | |a XIX, 177 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consommateurs - Attitudes - États-Unis |2 ram | |
| 650 | 7 | |a Consommateurs - Préférences - États-Unis |2 ram | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Life style - United States | |
| 650 | 7 | |a Marketing direct - États-Unis |2 ram | |
| 650 | 7 | |a Marktsegmentatie |2 gtt | |
| 650 | 4 | |a Consumer behavior |z United States | |
| 650 | 4 | |a Consumers' preferences |z United States | |
| 650 | 4 | |a Lifestyles |z United States | |
| 650 | 4 | |a Market segmentation |z United States | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804118585363136512 |
|---|---|
| any_adam_object | |
| author | Swenson, Chester A. |
| author_facet | Swenson, Chester A. |
| author_role | aut |
| author_sort | Swenson, Chester A. |
| author_variant | c a s ca cas |
| building | Verbundindex |
| bvnumber | BV004407917 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)20828532 (DE-599)BVBBV004407917 |
| dewey-full | 658.8/35 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/35 |
| dewey-search | 658.8/35 |
| dewey-sort | 3658.8 235 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV004407917 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:12:38Z |
| institution | BVB |
| isbn | 089930446X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002735320 |
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| physical | XIX, 177 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Swenson, Chester A. Verfasser aut Selling to a segmented market the lifestyle approach Chester A. Swenson 1. publ. New York u.a. Quorum Books 1990 XIX, 177 S. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Attitudes - États-Unis ram Consommateurs - Préférences - États-Unis ram Consumentengedrag gtt Life style - United States Marketing direct - États-Unis ram Marktsegmentatie gtt Consumer behavior United States Consumers' preferences United States Lifestyles United States Market segmentation United States Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Lebensstil (DE-588)4138354-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marktsegmentierung (DE-588)4037644-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Lebensstil (DE-588)4138354-0 s 1\p DE-604 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Swenson, Chester A. Selling to a segmented market the lifestyle approach Consommateurs - Attitudes - États-Unis ram Consommateurs - Préférences - États-Unis ram Consumentengedrag gtt Life style - United States Marketing direct - États-Unis ram Marktsegmentatie gtt Consumer behavior United States Consumers' preferences United States Lifestyles United States Market segmentation United States Marktsegmentierung (DE-588)4037644-8 gnd Lebensstil (DE-588)4138354-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4138354-0 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | Selling to a segmented market the lifestyle approach |
| title_auth | Selling to a segmented market the lifestyle approach |
| title_exact_search | Selling to a segmented market the lifestyle approach |
| title_full | Selling to a segmented market the lifestyle approach Chester A. Swenson |
| title_fullStr | Selling to a segmented market the lifestyle approach Chester A. Swenson |
| title_full_unstemmed | Selling to a segmented market the lifestyle approach Chester A. Swenson |
| title_short | Selling to a segmented market |
| title_sort | selling to a segmented market the lifestyle approach |
| title_sub | the lifestyle approach |
| topic | Consommateurs - Attitudes - États-Unis ram Consommateurs - Préférences - États-Unis ram Consumentengedrag gtt Life style - United States Marketing direct - États-Unis ram Marktsegmentatie gtt Consumer behavior United States Consumers' preferences United States Lifestyles United States Market segmentation United States Marktsegmentierung (DE-588)4037644-8 gnd Lebensstil (DE-588)4138354-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs - Attitudes - États-Unis Consommateurs - Préférences - États-Unis Consumentengedrag Life style - United States Marketing direct - États-Unis Marktsegmentatie Consumer behavior United States Consumers' preferences United States Lifestyles United States Market segmentation United States Marktsegmentierung Lebensstil Marketing Verbraucherverhalten USA |
| work_keys_str_mv | AT swensonchestera sellingtoasegmentedmarketthelifestyleapproach |