Media messages in American presidential elections:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Greenwood Press
1991
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Contributions to the study of mass media and communications
25 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 198 S. |
| ISBN: | 0313263620 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804118583209361408 |
|---|---|
| adam_text | Contents
Figures ix
Tables xi
Acknowledgments xiii
Introduction xv
1. A Model of Audience Mass Media Use and Outcomes 1
2. Voter Orientations toward Televised Candidate 25
Advertisements
3. Television News and Newspaper News: The Voters Choice? 61
4. Public Opinion Polls: A Double Edged Sword 89
5. Televised Presidential Debates: The Ultimate Pseudoevents 111
6. The Uses and Gratifications of Presidential Campaign Messages 141
7. Conclusion 171
References 177
Index 195
Figures
1.1 Model of Audience Mass Media Use and Outcomes 5
1.2 Audience Needs and Motivations 9
2.1 Perceived Content of Ads—1984 Election 43
2.2 Perceived Content of Ads—1988 Election 44
2.3 Ad Content and Candidate Preference—1984 Election 46
2.4 Ad Content and Candidate Preference—1988 Election 48
2.5 Advertising Perceptions—1984 Election 53
2.6 Advertising Perceptions—1988 Election 55
3.1 Frequent Attention to News Stories and Party 80
Identification—1984 Election
3.2 Frequent Attention to News Stories and Candidate 81
Preference—1988 Election
3.3 Media Reliance and Frequent Exposure to News Stories— 83
1984 Election
3.4 Media Reliance and Frequent Exposure to News Stories— 84
1988 Election
3.5 Media Reliance and Frequent Attention to News Stories— 85
1984 Election
3.6 Media Reliance and Frequent Attention to News Stories— 86
1988 Election
4.1 Attention to Polls and Candidate Preference—1984 100
Election
x Figures
4.2 Attention to Polls and Candidate Preference—1988 102
Election
4.3 Trust in Polls and Candidate Preference—1984 Election 105
4.4 Trust in Polls and Candidate Preference—1988 Election 106
5.1 Exposure to Presidential Debates 124
5.2 Number of Presidential Debates Viewed 125
5.3 Exposure to Debates and Party Identification—1984 126
Election
5.4 Exposure to Debates and Party Identification—1988 127
Election
5.5 Exposure to Debates and Candidate Preference—1984 128
Election
5.6 Exposure to Debates and Candidate Preference—1988 129
Election
5.7 Attention to Debates 132
5.8 Attention to Debates and Candidate Preference—1984 133
Election
5.9 Attention to Debates and Candidate Preference—1988 134
Election
5.10 Winner of the 1984 Debates 136
5.11 Winner of the 1988 Debates 137
6.1 Scale Content and Question Wording for Gratifications 145
Sought from the Mass Media—Dane County, WI, 1984
Election
6.2 Scale Content and Question Wording for Uses and 147
Gratifications Measures—Fairfax County, VA, 1984
Election; All Surveys, 1988 Election
xii
Tables
6.3 Multiple Regression Analysis of Media Uses and 154
Gratification Seeking Variables as Predictors of
Information Seeking about Candidate Qualities from Specific
Types of Media Messages—Dane County, WI, 1984
Election
6.4 Multiple Regression Analysis of Media Use Variables as 156
Predictors of Surveillance Gratifications from Media
Messages—Fairfax County, VA, 1984 Election
6.5 Multiple Regression Analysis of Media Use Variables as 157
Predictors of Surveillance Gratifications from Media
Messages—All Counties, 1988 Election
6.6 Multiple Regression Analysis of Media Use Variables as 159
Predictors of Campaign Involvement from Media
Messages—Fairfax County, VA, 1984 Election
6.7 Multiple Regression Analysis of Media Use Variables as 160
Predictors of Campaign Involvement Gratifications from
Media Messages—All Counties, 1988 Election
6.8 Multiple Regression Analysis of Political Orientation 165
Variables as Predictors of Information Seeking from
Specific Types of Media Messages—Fairfax County, VA,
1984 Election
6.9 Multiple Regression Analysis of Political Variables as 166
Predictors of Information Seeking from Specific Types of
Media Messages—All Counties, 1988 Election
6.10 Multiple Regression Analysis of Political Orientation 167
Variables as Predictors of Campaign Involvement from
Specific Types of Media Messages—Fairfax County, VA,
1984 Election
6.11 Multiple Regression Analysis of Political Variables as 168
Predictors of Campaign Involvement from Specific Types of
Media Messages—All Counties, 1988 Election
Tables
2.1 Correlations between Exposure to Advertising and 37
Campaign Interest
2.2 Correlations between Perceptions of Candidates Based on 58
Advertising and Attitudes about Candidates
3.1 Correlations between Attention to Television and 82
Newspaper News and Political Interest
4.1 Correlations between Attention to and Trust of Polls and 103
Campaign Interest, Time of Voting Decision
4.2 Voting Intention and Poll Results—1984 Presidential 108
Election, Wisconsin Sample
5.1 Correlations between Debate Exposure and Campaign 130
Interest
5.2 Correlations between Debate Attention and Campaign 135
Interest, Time of Voting Decision
6.1 Comparison of Gratifications Sought and Received for 151
Judging Where the Candidates Stand on Issues and Finding
Out about Candidates Personal Qualities—Dane County,
WI, 1984 Election
6.2 Multiple Regression Analysis of Media Uses and 153
Gratification Seeking Variables as Predictors of
Information Seeking about Issues from Specific Types of
Media Messages—Dane County, WI, 1984 Election
|
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| discipline | Politologie |
| edition | 1. publ. |
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| id | DE-604.BV004405662 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:12:36Z |
| institution | BVB |
| isbn | 0313263620 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002733940 |
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| physical | XXI, 198 S. |
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| series | Contributions to the study of mass media and communications |
| series2 | Contributions to the study of mass media and communications |
| spelling | Owen, Diana Marie Verfasser aut Media messages in American presidential elections Diana Owen 1. publ. New York u.a. Greenwood Press 1991 XXI, 198 S. txt rdacontent n rdamedia nc rdacarrier Contributions to the study of mass media and communications 25 USA Präsident (DE-588)2033432-1 gnd rswk-swf Médias - Aspect politique - États-Unis Propagande électorale - États-Unis Présidents - États-Unis - Élection Massenmedien Politik Mass media Political aspects United States Political campaigns United States Presidents United States Election Massenmedien (DE-588)4037877-9 gnd rswk-swf Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf USA USA Präsident (DE-588)2033432-1 b Präsidentenwahl (DE-588)4047020-9 s Massenmedien (DE-588)4037877-9 s DE-604 Contributions to the study of mass media and communications 25 (DE-604)BV000011765 25 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002733940&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Owen, Diana Marie Media messages in American presidential elections Contributions to the study of mass media and communications USA Präsident (DE-588)2033432-1 gnd Médias - Aspect politique - États-Unis Propagande électorale - États-Unis Présidents - États-Unis - Élection Massenmedien Politik Mass media Political aspects United States Political campaigns United States Presidents United States Election Massenmedien (DE-588)4037877-9 gnd Präsidentenwahl (DE-588)4047020-9 gnd |
| subject_GND | (DE-588)2033432-1 (DE-588)4037877-9 (DE-588)4047020-9 |
| title | Media messages in American presidential elections |
| title_auth | Media messages in American presidential elections |
| title_exact_search | Media messages in American presidential elections |
| title_full | Media messages in American presidential elections Diana Owen |
| title_fullStr | Media messages in American presidential elections Diana Owen |
| title_full_unstemmed | Media messages in American presidential elections Diana Owen |
| title_short | Media messages in American presidential elections |
| title_sort | media messages in american presidential elections |
| topic | USA Präsident (DE-588)2033432-1 gnd Médias - Aspect politique - États-Unis Propagande électorale - États-Unis Présidents - États-Unis - Élection Massenmedien Politik Mass media Political aspects United States Political campaigns United States Presidents United States Election Massenmedien (DE-588)4037877-9 gnd Präsidentenwahl (DE-588)4047020-9 gnd |
| topic_facet | USA Präsident Médias - Aspect politique - États-Unis Propagande électorale - États-Unis Présidents - États-Unis - Élection Massenmedien Politik Mass media Political aspects United States Political campaigns United States Presidents United States Election Präsidentenwahl USA |
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