Una lingua in vendita: l'italiano della pubblicità
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Italian |
| Published: |
Roma
La Nuova Italia Scientifica
1989
|
| Edition: | 1. ed. |
| Series: | Studi superiori NIS
73 : Lettere |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 228 S. |
Staff View
MARC
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| 650 | 4 | |a Advertising |z Italy |x Language | |
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Record in the Search Index
| _version_ | 1804118582198534144 |
|---|---|
| adam_text | Indice
9 Presentazione
di Maria Luisa Altieri Biagi
15 Introduzione
17 Lo sfondo: la pubblicità italiana negli ultimi quarant anni
33 L antologia XSar tfiAéj*$ v^vi $? vA fc*-- / SpvVi
Francesco Flora
35 Interpretazione della réclame
Leo Spitzer
47 La pubblicità americana spiegata come arte popolare
Bruno Migliorini
75 Motti pubblicitari e politici
Mario Medici
79 Pubblicità quinto potere: osservazioni linguistiche X.
Giovanni Gazzera
95 L elaborazione del testo nell annuncio pubblicitario
97 1. La lingua parlata e lo stile pubblicitario y
98 2. Intensità dei termini e loro valore
100 3. Destare l interesse del lettore, farlo partecipare (la persona-
lizzazione)
101 4. Stile e ritmo
102 5. Esattezza di linguaggio
103 6. Fonetica, grammatica, sintassi
Gianfranco Folena
107 Aspetti della lingua contemporanea. La lingua e la pubblicità
Francesco Sabatini
121 II messaggio pubblicitario da slogan a prosa-poesia
^ ¦•¦ Maria Corti
139 II linguaggio della pubblicità
Ornar Calabrese
159 II marinismo in serie. Una lingua tra neo-arcaismo e paleo-
neologismo
Giorgio Raimondo Cardona
179 Caratteristiche stilistiche della lingua della pubblicità
181 1. Il gioco di parole
183 2. Dialetto e italiano regionale
184 3. Le lingue straniere
188 4. Il mito
189 5. Il postiche letterario
192 6. Il gergo
193 7. I tecnicismi
196 8. Come conclusione
Claudio Ferrari
199 I segreti della body-copy
Paola Buratta
203 II linguaggio della pubblicità della cosmesi femminile (1984-85)
Gianluca Pierotti
213 Subliminal copywriting. L effetto Tinsemal
219 Bibliografia
|
| any_adam_object | 1 |
| author | Chiantera, Angela 1954- |
| author_GND | (DE-588)1219856320 |
| author_facet | Chiantera, Angela 1954- |
| author_role | aut |
| author_sort | Chiantera, Angela 1954- |
| author_variant | a c ac |
| building | Verbundindex |
| bvnumber | BV004404702 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5825 |
| callnumber-raw | HF5825 PC1583 |
| callnumber-search | HF5825 PC1583 |
| callnumber-sort | HF 45825 |
| callnumber-subject | HF - Commerce |
| classification_rvk | IS 2695 |
| ctrlnum | (OCoLC)23699762 (DE-599)BVBBV004404702 |
| dewey-full | 450.9 |
| dewey-hundreds | 400 - Language |
| dewey-ones | 450 - Italian, Romanian & related languages |
| dewey-raw | 450.9 |
| dewey-search | 450.9 |
| dewey-sort | 3450.9 |
| dewey-tens | 450 - Italian, Romanian & related languages |
| discipline | Romanistik |
| edition | 1. ed. |
| format | Book |
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| geographic | Italien |
| geographic_facet | Italien |
| id | DE-604.BV004404702 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:12:35Z |
| institution | BVB |
| language | Italian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002733292 |
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| physical | 228 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | La Nuova Italia Scientifica |
| record_format | marc |
| series | Studi superiori NIS |
| series2 | Studi superiori NIS |
| spelling | Chiantera, Angela 1954- Verfasser (DE-588)1219856320 aut Una lingua in vendita l'italiano della pubblicità Angela Chiantera 1. ed. Roma La Nuova Italia Scientifica 1989 228 S. txt rdacontent n rdamedia nc rdacarrier Studi superiori NIS 73 : Lettere Italiaans gtt Italiano (Lingua) larpcal Reclame gtt Taalgebruik gtt Italienisch Psychologie Sprachgebrauch Advertising copy Italy Advertising Italy Terminology Advertising Italy Language Advertising Italy Psychological aspects Italienisch (DE-588)4114056-4 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Italien Italienisch (DE-588)4114056-4 s Werbesprache (DE-588)4065535-0 s DE-604 Studi superiori NIS 73 : Lettere (DE-604)BV000902510 73 : Lettere HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002733292&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chiantera, Angela 1954- Una lingua in vendita l'italiano della pubblicità Studi superiori NIS Italiaans gtt Italiano (Lingua) larpcal Reclame gtt Taalgebruik gtt Italienisch Psychologie Sprachgebrauch Advertising copy Italy Advertising Italy Terminology Advertising Italy Language Advertising Italy Psychological aspects Italienisch (DE-588)4114056-4 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4114056-4 (DE-588)4065535-0 |
| title | Una lingua in vendita l'italiano della pubblicità |
| title_auth | Una lingua in vendita l'italiano della pubblicità |
| title_exact_search | Una lingua in vendita l'italiano della pubblicità |
| title_full | Una lingua in vendita l'italiano della pubblicità Angela Chiantera |
| title_fullStr | Una lingua in vendita l'italiano della pubblicità Angela Chiantera |
| title_full_unstemmed | Una lingua in vendita l'italiano della pubblicità Angela Chiantera |
| title_short | Una lingua in vendita |
| title_sort | una lingua in vendita l italiano della pubblicita |
| title_sub | l'italiano della pubblicità |
| topic | Italiaans gtt Italiano (Lingua) larpcal Reclame gtt Taalgebruik gtt Italienisch Psychologie Sprachgebrauch Advertising copy Italy Advertising Italy Terminology Advertising Italy Language Advertising Italy Psychological aspects Italienisch (DE-588)4114056-4 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Italiaans Italiano (Lingua) Reclame Taalgebruik Italienisch Psychologie Sprachgebrauch Advertising copy Italy Advertising Italy Terminology Advertising Italy Language Advertising Italy Psychological aspects Werbesprache Italien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002733292&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000902510 |
| work_keys_str_mv | AT chianteraangela unalinguainvenditalitalianodellapubblicita |